Plays

Scale your revenue team’s creativity

Plays let you automate any part of the outbound process. Create workflows that leverage signals, AI, and sequencing to engage with buyers at scale.

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Signals
Trigger Plays with signals like job changes, new hires, website views, social signals, and more. Create custom signals to fit your needs and layer filters to refine your target list.
AI Agent
Qualify companies and people using AI Agents. Run complex research workflows to answer the specific questions that are most relevant to your business.
Prospect
Prospect for new people at companies based on your target personas. Get best in-class contact data with built-in waterfall enrichment.
Sequence
Enroll people into multi-step Sequences. Send AI-personalized automatic emails, create manual tasks, or launch call steps.
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Sync to CRM
Sync records to Salesforce or HubSpot after actioning on them. Unify’s bi-directional CRM sync keeps your data up-to-date across platforms.

A system of action for outbound

Use signals to run any outbound Play you can imagine, to run dozens of action nodes. Signals, enrichment, prospecting, AI Agents, sequencing, Slack alerts, and more live in one place.

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AI Agents for research and qualification

Turn any research into a signal with AI Agents that scrape websites, browse the internet, analyze data, and more in Plays. Leverage multi-step Agents that can research, qualify, and personalize messaging.

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Manual and automated sequencing made easy

Natively send multi-touch sequences, that blend automated email, manual tasks, call steps, LinkedIn messages, and more. Get managed email deliverability, smart routing, and more out-of-the-box.

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Prospect and enrich with high quality contact data

Automatically search multiple vendors to get best in-class email and phone number coverage. We handle enrichment so you don't need to worry about API keys or integrations.

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Explore our growing list of signals

Discover a library of signals that can be used to trigger Plays