Blog

Unify is Claude for outbound sellers. Build precise lists from 40+ data sources, search 1.1B+ contacts, and launch personalized campaigns from one prompt.

How Unify is helping make outbound more intelligent with our new API and webhooks.

Product usage signals show a 9.1% positive reply rate, making them the highest-performing signal type. Learn how to break product data out of the analytics silo and turn it into pipeline.

AI made building internal tools easy. But the build vs. buy decision just got harder. A framework for GTM teams to sort what's worth building from what's not.

Turn revenue signals into pipeline. Unify for Lifecycle Outbound activates product, marketing, and sales signals to trigger targeted outreach across every stage.

Introducing Lists and One-off Tasks for more seamless sales engagement for sales and BDR teams.

Learn about the team that made 2025 at Unify possible.

This year in performance was our biggest ever here at Unify, setting new records along the way

This year in product was our biggest ever here at Unify, with the delivery of Unify for Sales Reps and 187 new features!

We’re releasing a major upgrade to Unify’s AI Agents that delivers better performance at a fraction of the previous cost. This 10x improvement makes it practical to deploy agents across entire outbound workflows.

Unify for PLG brings every customer signal together under one roof. Capture product usage, web activity, and data warehouse insights in real time, then turn them into pipeline with automation and AI-powered workflows.

Understand why growth teams are redefining how companies approach go-to-market. Learn how leading companies are deploying growth teams to build scalable systems, ship fast, and drive compounding revenue.

Unify for Sales Reps empowers outbound sellers with AI-powered signals, personalization, and automation to drive more pipeline with less headcount.

Unify’s New Business Reps are earning 1.6x the industry standard by combining elite sales talent with AI-powered efficiency. Learn how our playbook delivers faster ramp, higher conversion, and better pipeline with fewer reps.

Discover Lookalikes in Unify, powered by Ocean.io - the fastest way to turn every new customer into 10 more just like them. Automatically surface high-quality leads, layer signals, and run AI-powered plays to grow your pipeline on autopilot.

Discover how Unify is using GPT-5 to automate GTM research and deliver high quality leads with contextual signals at scale.

When Jenny Sung joined Perplexity, she was given a massive mandate: build and scale the enterprise GTM motion. Three months later, she automated booking 80+ enterprise meetings and drove $1.7 million in pipeline. Her secret? Unify.

Unify raises a $40M Series B from Battery Ventures, with participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, and many others.

Turn prospects into pipeline faster. Unify pulls reps in for high-leverage moments while AI agents handle the busywork—research, tasks, and follow-up in one place.

Learn the playbook behind the best GTM teams. Unify University is a free, on-demand course on building automated outbound that keeps the human touch.

A look at how Unify builds and evaluates AI agents for go-to-market research—from reply classification to multi-turn agents, and the eval metrics behind them.

Flock Safety built outbound plays in Unify to scale their mission to eliminate crime. Learn about "The Crime Play" - an innovative way to use AI Agents to capture buyer intent and personalize messaging at scale.

Discover how Unify uses Temporal to build reliable, scalable backend workflows - cutting complexity and powering a lean engineering team.

The core technology choices and shared patterns our engineering team has embraced over the past two years of product development that have given us enormous leverage.

OpenAI’s Computer Use model provides Unify’s agents with unlimited access to information — giving them the ability to answer specific and complex questions for sellers.

Introducing the Infinity Signal, an AI driven approach to continuously monitor your market to capture the most critical buying signals and take action based upon them.

Unify has raised $12M Series A from Emergence Capital, Thrive Capital, OpenAI, and many others. Our long-term mission is to be the best platform for revenue teams to have creative, thoughtful and delightful interactions with their customers.

Unify has released a native integration with HubSpot CRM. HubSpot customers using Unify can now see and use their HubSpot contacts, companies and deals in audiences, playbooks, sequences and exclusions.

Unify has raised $6.6M led by OpenAI Startup Fund, Thrive Capital and Emergence Capital to power warm outbound. Learn more.