- Liquid Death is a $1.4 billion beverage company that offers a range of sustainable canned beverages, including still and sparkling water, iced teas, and flavored drinks, positioning itself as a healthy alternative in the beverage market.
- In the past year, Liquid Death has expanded its product lineup with new offerings set to launch in 2026, including a better-for-you energy drink, and appointed Ricky Khetarpaul, a former PepsiCo executive, as CFO to support its growth strategy.
- The company has secured a distribution agreement with Big Geyser, a leading non-alcoholic beverage distributor in New York, enhancing its market presence and addressing increasing consumer demand.
- Liquid Death targets environmentally conscious consumers who seek edgy, sustainable beverage options, providing a unique branding experience that resonates with alternative culture and social media engagement.
The largest share of Liquid Death’s workforce sits in Sales and Support with 84 employees, underscoring the company’s emphasis on retail relationships and customer engagement. Marketing and Product follows with 47 team members who drive brand awareness and product innovation. Finance and Administration (38) and Business Management (24) provide the backbone for strategic planning and fiscal stewardship, while Operations (17) keeps the supply chain and logistics on track. Smaller but essential groups include Engineering (5), Human Resources (4), Information Technology (2), and Legal (2), along with an additional 5 employees categorized as Other. Together, these departments create a balanced structure geared toward both growth and compliance.
Liquid Death’s talent footprint is concentrated in the United States, with 45 employees in Los Angeles, the company’s headquarters region. A notable remote and distributed contingent—classified as Other—accounts for 115 team members, highlighting a flexible work model. New York hosts 23 employees, and secondary hubs such as Chicago and Denver each support 9 staff. Smaller groups operate out of Miami and Austin (7 each), Dallas and San Francisco (5 each), and Houston (3), reflecting a broad geographic reach that aligns with nationwide retail distribution channels.
