How Many People Work at Liquid Death? Headcount and Employee Trends

Liquid Death, the mountain water brand that packages still and sparkling water in tallboy cans, employs approximately 228 people. Recent staffing activity shows 20 additions to the team alongside 52 departures, signaling ongoing optimization of resources as the company scales its consumer products operation. The organization spans commercial, operational, and corporate functions that support nationwide distribution and a highly recognizable marketing presence.

The largest share of Liquid Death’s workforce sits in Sales and Support with 84 employees, underscoring the company’s emphasis on retail relationships and customer engagement. Marketing and Product follows with 47 team members who drive brand awareness and product innovation. Finance and Administration (38) and Business Management (24) provide the backbone for strategic planning and fiscal stewardship, while Operations (17) keeps the supply chain and logistics on track. Smaller but essential groups include Engineering (5), Human Resources (4), Information Technology (2), and Legal (2), along with an additional 5 employees categorized as Other. Together, these departments create a balanced structure geared toward both growth and compliance.

Liquid Death’s talent footprint is concentrated in the United States, with 45 employees in Los Angeles, the company’s headquarters region. A notable remote and distributed contingent—classified as Other—accounts for 115 team members, highlighting a flexible work model. New York hosts 23 employees, and secondary hubs such as Chicago and Denver each support 9 staff. Smaller groups operate out of Miami and Austin (7 each), Dallas and San Francisco (5 each), and Houston (3), reflecting a broad geographic reach that aligns with nationwide retail distribution channels.