Liquid Death, known for its mountain water packaged in tallboy cans, employs roughly 230 people worldwide. Recent staffing data shows the company added about 10 % new hires while experiencing higher overall attrition, suggesting a period of recalibration after earlier expansion. Despite the net reduction, the organization maintains a balanced mix of commercial, operational, and corporate functions that support its fast-growing consumer brand.
Sales and Support is the largest group with 84 employees—just over one-third of total headcount—underscoring the importance of retail distribution and customer relationships to the business model. Marketing and Product follows at 47 employees, reflecting Liquid Death’s emphasis on creative branding and product line extensions. Finance & Administration (38) and Business Management (24) provide core corporate oversight, while Operations (17) keeps the supply chain moving. Smaller teams in Engineering, HR, IT, Legal, and an "Other" category collectively account for fewer than 10 % of staff, indicating a lean approach to technical and back-office functions.
The workforce is widely dispersed: 131 employees are classified under "Other," pointing to a sizable remote or field-based contingent. Los Angeles hosts the largest single office with 35 employees and serves as a hub for brand and entertainment partnerships. Additional clusters are in New York (21) and Chicago and Denver (9 each), with smaller teams in Austin, San Francisco, Dallas, Miami, and Houston. This geographic mix aligns with Liquid Death’s nationwide retail distribution strategy and its preference for tapping diverse talent markets.