- NotCo is a biotechnology company that leverages its proprietary AI platform, Giuseppe, to create plant-based alternatives to animal products, positioning itself as a leader in the food tech industry with a valuation of $1.5 billion and estimated annual revenue of $335 million.
- In the past year, NotCo has raised over $425 million in funding, including investments from notable backers like Jeff Bezos and Andreessen Horowitz, and has pivoted to a B2B model by offering its Concept Quant service for faster food innovation.
- The company has established strategic partnerships with major food brands such as Kraft Heinz, developing over 30 new products and expanding its reach into mass market retail distribution.
- NotCo's ideal buyers are consumer packaged goods (CPG) brands seeking to innovate quickly and sustainably, as their AI-driven solutions address challenges in product development related to cost, flavor, and compliance with evolving dietary guidelines.
Marketing & Product is the largest function at NotCo with 33 employees, reflecting the company’s emphasis on brand building and product innovation. Business Management follows with 21 employees who guide strategic planning and partnerships, while Sales & Support and Engineering each account for 17 team members, underscoring the importance of both technical expertise and customer engagement. Operations (12) and Finance & Administration (11) provide backbone services, and smaller groups in Human Resources, Healthcare, Consulting, and Other roles round out the organizational structure. Overall, the distribution shows a blend of technical, commercial, and support capabilities that align with bringing plant-based products to market.
NotCo’s workforce is geographically diverse, with 34 employees working remotely or from miscellaneous locations classified as Other. Among defined hubs, San Francisco hosts the largest contingent at 23 employees, followed closely by New York with 19. Latin America remains integral to the company’s roots, as seen in Buenos Aires (17) and Santiago (16), while smaller teams reside in São Paulo, Mexico City, and several Californian cities such as Stanford, Berkeley, and Oakland. This mix of North and South American talent supports both global brand presence and local market insights.
