Plays
Scale your sales team’s creativity
Plays let you run your best outbound motions on autopilot. Create workflows that leverage signals, AI, and sequencing to engage with buyers at scale.
Outbound, at scale
15K+
plays running
across our customers
28X
the volume of manual outbound
with similar performance
Based on aggregated data across Unify customers.
+73%
more replies
from signal-triggered plays
Based on Unify proprietary research (2026).
Intent Signals
A system of action for outbound
Use signals across website visits, product usage, job changes and more to run any outbound play you can imagine. Trigger any series of actions from enrichment, prospecting, AI Agents, sequencing, Slack alerts, and more, all from your choice of signals.
Qualification & Prospecting
Use AI to research and qualify at scale
Turn any research into a signal with AI Agents that scrape websites, browse the internet, analyze data, and more in Plays. Leverage multi-step Agents that can research, qualify, and personalize messaging.
AI Personalization
Send with the right message, on autopilot
Signal-led outbound drives 73% more replies than cold. Plays enroll qualified buyers into personalized, multi-channel sequences with context carried through from signal to first touch so every message reflects why you're reaching out.
Multi-channel Engagement
Manual and automated sequencing made easy
Run multi-touch sequences that blend automated email, manual tasks, call steps, and social engagement in one coordinated flow. Agentic personalization is informed by signals and research so every touch reflects real context, not templated outreach.
Reporting & Analytics
Double down on what works
Easily see which plays generate pipeline and which don't. Attribute opportunities back to the signal that triggered them, so you can scale what converts and cut what doesn't.
2x outbound pipeline in 5 months
Unify enables us to capitalize on even the most subtle intent signals to transform interest into booked meetings. The platform has boosted our growth opportunities tenfold.”
Katrina Queirolo
Head of Marketing at Campfire
Read their story