Company Insights
Published on
August 27, 2025
Total Employees
271
7.2% from last year
30
New Hires (YTD)
37
5% of total workforce
Departments
18
650 in Engineering
Locations
23
5,012 in New York, NY
Palmetto employs roughly 270 people across a variety of business and technical functions. Recent staffing data shows 37 additions to the team against 30 departures, indicating modest net growth and steady workforce turnover. The organization operates in the online media space and maintains a balanced mix of sales, engineering, operations, and corporate roles to support its digital platform and related services.
Sales and Support is Palmetto’s largest department with 56 employees, highlighting the company’s emphasis on customer acquisition and service. Business Management (43 employees) and Engineering (39 employees) make up the next-largest groups, underscoring a need for both operational oversight and product development expertise. Finance and Administration (33 employees) and Operations (28 employees) provide internal infrastructure, while Marketing and Product houses 24 employees focused on brand visibility and roadmap execution. Smaller yet strategic teams include Consulting, IT, Banking & Wealth Management, and an ‘Other’ category that collectively account for just over 20% of staff, pointing to a diversified talent base.
Sales and Support
56
Business Management
43
Engineering
39
Finance and Administration
33
Operations
28
Marketing and Product
24
Consulting
14
Information Technology
8
Banking and Wealth Management
6
Other
20
Palmetto maintains a distributed workforce, with the largest identifiable hubs in Charlotte, NC (32 employees) and Charleston, SC (13 employees). Additional clusters exist in New York, NY; Calabarzon in the Philippines; and San Francisco, CA, each with around 9–12 team members. Smaller groups operate in Las Vegas, Denver, Pittsburgh, and Philadelphia, while roughly two-thirds of employees are classified under ‘Other’ locations, reflecting a flexible or remote-friendly operating model that enables the company to draw talent from many regions.
Charlotte, NC
32
Charleston, SC
13
New York, NY
12
Calabarzon, Philippines
9
San Francisco, CA
9
Las Vegas, NV
7
Denver, CO
6
Pittsburgh, PA
5
Philadelphia, PA
4
Other
174
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