- PLACE is a technology and business services platform for the real estate industry, providing solutions for agents, teams, and brokerages, and was founded in 2020 with a valuation of $1 billion after raising $100 million from Goldman Sachs in 2021.
- In the past year, PLACE appointed Joe Bogar as Head of Operator Strategy and acquired Remine, a data intelligence provider, to enhance its offerings for agents and brokerages.
- PLACE serves top-performing real estate teams and has established partnerships that enhance its service offerings, including the integration of Remine's products for agents and MLSs.
- The ideal buyer for PLACE includes real estate agents and teams looking for comprehensive tools to streamline operations and enhance business growth, addressing pain points related to transaction management and operational efficiency.
Business Management is the largest team at PLACE, accounting for 61 employees and highlighting the company’s emphasis on brokerage services and agent support. Operations (52) and Sales & Support (47) follow closely, underscoring the importance of day-to-day transaction handling and client service. Technical talent is represented by a 37-person Engineering group, while Finance & Administration (30) and Marketing & Product (15) round out the core business functions. Smaller teams in Real Estate, Human Resources, and Information Technology—each under a dozen employees—provide specialized expertise as the company scales.
PLACE maintains a distributed workforce. The largest concentration is listed as “Other” with 181 employees, suggesting a significant number of remote or field-based staff. Among defined hubs, Bellingham, WA hosts 39 employees and acts as the primary office, while Portland, OR (16) and Seattle, WA (10) offer additional Pacific Northwest presence. Smaller contingents are based in Austin, Atlanta, Los Angeles, Scottsdale, San Francisco, and Dallas, each with fewer than ten employees, reflecting a flexible footprint aligned with the real-estate markets the company serves.
