The Go-to-Market

Grammy's

Each year, Unify honors the teams and individuals redefining go-to-market excellence. The Go-to-Market Grammys celebrate the plays and people shaping the future of GTM.

Watch the show
13 min

Headline Awards

Outbound Program of the Year
Cursor is an AI-powered coding platform with one of the strongest PLG motions in B2B. Emily Gavrilenko and the Growth team used Unify to layer outbound on top of massive inbound demand, prioritizing strategic accounts to drive pipeline.
Nominees
Outbound Sales Team of the Year
Spellbook is a legal AI company transforming how legal teams work. With Jay Meyers at the helm of their business development function, the team consolidated their outbound stack into Unify and scaled from 1 to 8 reps, building a repeatable outbound engine that continues to drive growth.
Nominees
Outbound Quarterback of the Year
Pete Medina
GTM Specialist
Pete Medina transitioned from sales to marketing to build scalable revenue systems at Chameleon. Using Unify, Pete has built over 170 plays across signals like web intent, champions, and AI-driven insights, leading the way in how modern outbound is orchestrated end to end.
Nominees
Jay Meyers
Business Development Manager, Spellbook
Kristen Van Lauren
Head of Marketing, Peridio
Zena Davé
Marketing Lead,
Bridge (Stripe)
Outbound Seller of the Year
Ryan Young
Founding GTM
Campfire is rapidly emerging as an AI-first challenger in the ERP space. As a founding GTM member, Ryan Young scaled Campfire's outbound motion using Unify, maintaining high personalization through web traffic signals, active campaigns, and over 170 plays to consistently generate pipeline.
Nominees
Blue Flores
Founding GTM Lead, Zingly.ai
Sophia Armitano
Business Development Representative, Extend
Ethan Wexler
Founding BDR, Juicebox

Spotlight Awards

Al Personalizer Award
Perplexity is redefining how teams access and apply AI-powered knowledge. Jenny Sung stood out for leveraging Unify to create highly contextual, snippet-based personalization that leverages both Unify and Perplexity's agents.
Power Player Award
Navattic is a leading interactive demo platform powering product-led growth for modern GTM teams. The Navattic team built nearly 200 plays in Unify to activate website intent, lookalike audiences, and new-hire insights and recently rolled out a PLG motion with Unify acting on freemium PQLs through targeted outbound.
Creative Play Award
Gladly is helping businesses rethink customer support with a product built for modern teams. Kristine King created a Unify play that leverages an AI Agent to understand which companies might have a gap in their support coverage, then sequences them with messaging that immediately resonates.
Al Sharpshooter Award
Plain is a modern B2B customer support platform built for fast-growing SaaS teams. Led by Head of Demand Generation Cole D'Ambra, the team built over 60 AI Agents in Unify to qualify accounts, identify key roles, and surface competitive insights at scale.
Productivity Powerhouse Award
Chalk is a data platform helping AI and ML teams operationalize real-time data. Ian Schwam and the GTM team use Unify to engage with prospects with high volumes of replies, calls, and messaging, completing over 70,000 tasks in 2025.
Product Advisor Award
Scott Miller
Revenue Operations Lead
Scott Miller is the Revenue Operations Lead at Arc Technologies, a cash management FinTech for fast-growing businesses. Scott partners closely with Unify to provide thoughtful feedback about how we can continue to evolve our product, helping build a better Unify,
PLG Pathfinder Award
Juicebox is an AI-powered recruiting platform that helps talent teams source, qualify, and engage top candidates at speed. Ethan and the BDR team use Unify to identify and engage trial users at the right moment, turning early product engagement into meaningful pipeline.
Copy that Closes Award
SoFi at Work is raising the standard for outbound personalization. Their team uses Unify to tailor messaging by vertical and persona, driving industry-leading positive reply rates, proving that personalization can still be effective at scale.
Pipeline Powerhouse Award
Abacum is an AI-native FP&A platform that helps companies plan and model business performance. The Abacum BDR and growth teams use Unify to orchestrate outbound across web intent, events, and vertical plays, driving millions in total attributable pipeline in 2025.
Al Personalizer Award
Perplexity is redefining how teams access and apply AI-powered knowledge. Jenny Sung stood out for leveraging Unify to create highly contextual, snippet-based personalization that leverages both Unify and Perplexity's agents.
Power Player Award
Navattic is a leading interactive demo platform powering product-led growth for modern GTM teams. The Navattic team built nearly 200 plays in Unify to activate website intent, lookalike audiences, and new-hire insights and recently rolled out a PLG motion with Unify acting on freemium PQLs through targeted outbound.
Creative Play Award
Gladly is helping businesses rethink customer support with a product built for modern teams. Kristine King created a Unify play that leverages an AI Agent to understand which companies might have a gap in their support coverage, then sequences them with messaging that immediately resonates.
Al Sharpshooter Award
Plain is a modern B2B customer support platform built for fast-growing SaaS teams. Led by Head of Demand Generation Cole D'Ambra, the team built over 60 AI Agents in Unify to qualify accounts, identify key roles, and surface competitive insights at scale.
Productivity Powerhouse Award
Chalk is a data platform helping AI and ML teams operationalize real-time data. Ian Schwam and the GTM team use Unify to engage with prospects with high volumes of replies, calls, and messaging, completing over 70,000 tasks in 2025.
Product Advisor Award
Scott Miller
Revenue Operations Lead
Scott Miller is the Revenue Operations Lead at Arc Technologies, a cash management FinTech for fast-growing businesses. Scott partners closely with Unify to provide thoughtful feedback about how we can continue to evolve our product, helping build a better Unify,
PLG Pathfinder Award
Juicebox is an AI-powered recruiting platform that helps talent teams source, qualify, and engage top candidates at speed. Ethan and the BDR team use Unify to identify and engage trial users at the right moment, turning early product engagement into meaningful pipeline.
Copy that Closes Award
SoFi at Work is raising the standard for outbound personalization. Their team uses Unify to tailor messaging by vertical and persona, driving industry-leading positive reply rates, proving that personalization can still be effective at scale.
Pipeline Powerhouse Award
Abacum is an AI-native FP&A platform that helps companies plan and model business performance. The Abacum BDR and growth teams use Unify to orchestrate outbound across web intent, events, and vertical plays, driving millions in total attributable pipeline in 2025.

Thank You to our Customers!

Everyday we're blown away by the creative new ways our customers leverage Unify to drive pipeline for their businesses. We're so grateful and look forward to celebrating these innovations each year at these awards.
Austin Hughes & Connor Heggie
Co-founders of Unify
Headline AwardsSpotlight AwardsTo our Customers
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