AI Personalization

Engage in ways that convert with AI personalization

Turn data into relevance. Combine AI research, contact insights, and your CRM data to create messaging that feels human and scales effortlessly.

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"Unify is a GTM playground that every growth team should have in its stack. The ways you can experiment, scale, and personalize outreach feel almost endless."

Ethan Dursht
Growth Lead, Navattic

Stay informed with AI research at your fingertips

Unify’s Observation Model continuously gathers deep prospect context from LinkedIn, company sites, and news sources. Reps get instant access to relevant insights that inform every message without leaving their workflow.

Customize messaging at scale with AI Snippets

Create dynamic Smart Snippets that adapt to each recipient using LinkedIn, CRM, and enrichment data. Generate personalized subject lines, hooks, and value statements that reflect real-time context like company news or role-specific priorities. Scale authentic messaging across every sequence without losing the human touch.

Get personal with prospects

Maintain quality with human-in-the-loop touchpoints

Ensure AI is working properly with the ability to preview snippets and audit AI research plans to ensure quality stays high and tone consistent. Blend AI automation with human oversight for personalization that’s fast, accurate, and on-brand.

Understand how you agents think gif.