Attentive, an SMS-first marketing platform that serves retail and e-commerce brands, maintains a workforce of roughly 1,300 employees. The company reports 217 recent hires against 167 departures, producing modest net growth and signaling an ongoing investment in talent. Hiring activity outpaces attrition, underscoring the organization’s focus on scaling its product, engineering, and go-to-market teams to meet demand for personalized text messaging solutions.
Marketing & Product is Attentive’s largest function with about 350 employees, accounting for roughly one-quarter of the total workforce. Sales & Support follows closely at 336 employees, while Engineering represents a significant 278-person cohort that supports the platform’s technical roadmap. Business Management (97 employees) and Finance & Administration (75 employees) provide operational backbone, and an additional 184 staff fall into Other or niche specialty groups. Smaller, highly specialized areas such as Banking & Wealth Management and Real Estate collectively employ just a handful of people, illustrating the company’s primary concentration on core product development and customer-facing roles.
Attentive’s head office footprint is anchored in New York City, home to approximately 29% of employees. Other notable hubs include the San Francisco Bay Area (about 9% of staff) and Boston, Los Angeles, Chicago, Denver, Austin, and Seattle, each supporting smaller but meaningful teams that enhance regional coverage. A combined 153 employees are classified under Other locations, reflecting a distributed or remote workforce component. The geographic mix indicates a predominantly U.S. employee base with an emerging presence in London and additional international locales, enabling the company to serve clients across time zones while accessing varied talent markets.