How Many People Work at Attentive? Headcount and Employee Trends

Attentive, an SMS- and email-based marketing automation platform, employs roughly 1,335 people worldwide. Recent staffing activity shows 185 additions compared with 144 departures, signaling steady net growth and continued investment in its customer engagement technology. The company’s talent profile blends go-to-market specialists with a sizeable technical contingent, supporting both product innovation and client services at scale.

Marketing and Product is the largest team at Attentive with about 351 employees, representing a little more than a quarter of the total workforce. Sales and Support follows closely at 338 employees, while Engineering accounts for 283 team members, underscoring a balanced focus on revenue generation and technical development. Smaller but essential functions include Business Management (97), Finance and Administration (76), Human Resources (54), Information Technology (41), Operations (28), and Consulting (27). Overall, this distribution reflects a company that pairs strong commercial reach with the technical resources needed to maintain and evolve its platform.

Attentive’s head office presence is most visible in New York, where approximately 348 employees are based. Another 115 team members work from San Francisco, complemented by smaller hubs in Boston (59), Los Angeles (46), Chicago (32), Denver (33), Austin (30), Seattle (19), and a growing London group of 34. A substantial segment—roughly 619 employees—operate from other or fully remote locations, highlighting the organization’s flexible approach to talent placement and its ability to draw expertise from diverse geographies.