Attentive, an SMS-first marketing platform that supports retail and e-commerce brands, employs roughly 1,335 people. Recent staffing activity shows 203 hires against 159 departures, yielding steady net growth as the company scales its operations. The balance of hiring and attrition indicates ongoing investment in core product development and customer-facing functions while maintaining overall workforce stability.
Marketing & Product is the largest function at about 351 employees, representing roughly one-quarter of Attentive’s staff. Sales & Support follows with 338 employees, underscoring the company’s emphasis on revenue generation and client service. Engineering accounts for 283 team members who build and maintain the platform, while Business Management and Finance & Administration collectively add another 173 employees that provide operational support. Smaller specialist groups—such as Real Estate, Risk & Compliance, and Banking-related roles—comprise only a handful of staff, and 187 individuals fall under an Other category that covers various niche or cross-functional roles.
Attentive’s workforce is primarily U.S.-based. New York City hosts the largest concentration at 348 employees, followed by the San Francisco Bay Area with 115. Additional hubs include Boston, Los Angeles, Chicago, Denver, Austin, and Seattle, each supporting between 19 and 59 employees. London represents the company’s growing international presence with 34 team members, while 619 employees are distributed across other or fully remote locations, highlighting a flexible and geographically dispersed talent strategy.