Promasidor, an Africa-focused food and beverage manufacturer, reports a global workforce of roughly 218 employees. The company has recorded 12 recent hires alongside 38 departures, indicating a period of measured organisational adjustment. Headcount figures show a balanced mix of commercial, operational and technical talent that supports Promasidor’s portfolio of consumer brands across several African markets.
Customer-facing roles form the largest share of staff, with Sales & Support accounting for about 68 employees. Business Management and Operations each employ roughly 35 people, followed by Marketing & Product at 29 and Finance & Administration at 24, highlighting the breadth of corporate and go-to-market functions. Technical expertise is present through a 13-person Engineering group, while Human Resources, Quality, and Program & Project Management together comprise a smaller cohort. A residual “Other” category captures six additional roles, underscoring a lean organisational structure overall.
Promasidor’s workforce is primarily concentrated in Lagos, Nigeria, where approximately half of all employees—about 110 people—are based. The company maintains additional hubs in Johannesburg (22 employees), Accra (19), and Algiers (17), reflecting its presence in key regional markets. Smaller teams operate in Nairobi, Kinshasa, Libreville, Lusaka and Luanda, while 31 employees are spread across various other locations. This geographic footprint illustrates Promasidor’s strategy of supporting local operations throughout West, Central and Southern Africa.