- Schibsted is a leading media production company in Norway, known for its digital advertising and journalism, operating brands like VG and Aftonbladet.
- In February 2026, Schibsted launched 'Schibsted Ad Choices', a new solution allowing users to choose between personalized advertising or paying a fee, in response to stricter data consent regulations affecting advertising revenues.
- The company has recently acquired Telia's TV & Media business for approximately $615 million, enhancing its media portfolio and market presence.
- Schibsted's ideal buyers are advertisers and brands seeking effective digital advertising solutions; they address the pain of declining ad revenues due to regulatory changes, making their offerings particularly relevant now.
Engineering is Schibsted’s largest function, accounting for roughly 30 % of the workforce with 177 employees focused on building and maintaining the group’s digital products and infrastructure. Marketing & Product follows at 111 employees (about 19 %), supporting user growth and feature development across classifieds, news, and subscription services. Business Management (84 employees) and Information Technology (55 employees) together make up close to a quarter of headcount, reflecting the operational and technical backbone required for a diversified portfolio. Smaller but still significant teams include Sales & Support (47), Human Resources (36), Finance & Administration (27), Operations (12), and Banking & Wealth Management (10). An additional 26 employees are classified under “Other,” covering roles that do not neatly fit into the primary categories.
Oslo is the largest employment centre with 249 employees, representing about 43 % of total headcount and underscoring Norway’s role as the group’s operational heart. Stockholm hosts 171 employees (around 29 %), highlighting Sweden as the second-largest talent pool. The remainder of the workforce is distributed across several Nordic and European cities: Copenhagen (13), Aarhus (9), Bergen (9), Helsinki (8), Linköping (4), Hamburg (2), and Trondheim (2). A further 118 employees work remotely or in smaller satellite offices captured under “Other,” illustrating the company’s commitment to a geographically flexible staffing model.
