How Many People Work at Smartasset? Headcount and Employee Trends

SmartAsset, a personal finance information platform, employs roughly 230 people worldwide. Recent staffing data shows the organization added more than 30 new team members while experiencing attrition in the mid-teens, resulting in moderate net growth. The company’s balanced expansion reflects ongoing investment in both revenue-generating and technical roles without dramatic swings in overall headcount.

Sales and Support is the largest group at SmartAsset with well over half of all employees, underscoring the company’s emphasis on customer acquisition and assistance. Engineering is the next-largest function, followed by combined Marketing and Product teams, Finance and Administration, and Information Technology. Smaller groups such as Business Management, Human Resources, Editorial, and Operations round out the structure, each comprising fewer than ten employees. The spread suggests a classic growth-stage mix where go-to-market and technical capabilities receive the greatest staffing focus.

SmartAsset maintains a distributed workforce: approximately half of employees are listed under "Other" locations, signaling a sizable remote or flexible cohort. Among defined hubs, New York hosts the largest contingent, followed by smaller but notable presences in Austin, Denver, Atlanta, Houston, Los Angeles, Seattle, Raleigh, and Tampa. This geographic footprint indicates hiring across multiple U.S. markets rather than concentration in a single headquarters city.