SmartAsset, a personal-finance technology company known for its calculators and advisory marketplace, employs roughly 230 people. Recent hiring outpaced departures, adding more than three dozen team members while attrition remained in the mid-teens, resulting in single-digit net workforce growth. This steady expansion highlights the firm’s continued investment in both its product platform and client-facing teams.
Sales and Support is SmartAsset’s largest group with about 54 % of total headcount, underscoring the importance of client acquisition and service to the business model. Engineering represents roughly 14 %, providing the technical backbone for the company’s web tools and data infrastructure. Marketing and Product sit near 10 %, while Finance & Administration and Information Technology each account for close to 6 % of staff. Smaller yet essential functions—including Business Management, Human Resources, Editorial, Operations, and an assorted “Other” category—collectively round out the remaining workforce, giving the company a balanced mix of commercial, technical, and corporate expertise.
SmartAsset maintains a hybrid footprint. Around half of all employees work remotely or in locations outside its named offices, demonstrating a flexible staffing approach. The largest single concentration—about one-third of headcount—is in New York City, which serves as the company’s headquarters. The rest of the team is dispersed across several U.S. hubs such as Austin, Los Angeles, Denver, Houston, Atlanta, Seattle, Chicago, and Miami, each hosting small but strategic cohorts that extend the firm’s geographic reach.