Define Buyer Personas
Focus in on your ideal customer profile by creating buyer personas in Unify. Use AI and automation to quickly define the best titles to sell to.
Persona-based filtering
Prospect and sequence across Unify based on the buyer personas you define. Customize messaging to fit different ICPs.
AI-powered recommendations
Leverage AI to suggest target titles that fit your buyer persona. Define personas in just a few clicks.
Exclude irrelevant titles
Add exclusions on titles or seniority that you don't want to sell to. Stop wasting credits or reaching out to non-target personas.
Frequently Asked Questions
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You are welcome to build as many personas as you need. Feel free to be as general or specific in defining your ICPs.
We use AI to help you build personas in seconds. Enter a few target titles, and we will handle the rest.
You can use personas to prospect, route sequences, find new hires, track champions, and more.
You are not required to define personas, but we strongly encourage refining outbound to the most valuable people for you to sell to.