How Perplexity Booked $1.7M in Pipeline Without a Single BDR

When Jenny Sung joined Perplexity, she was given a massive mandate: build and scale the enterprise GTM motion.

Three months later, she automated booking 80+ enterprise meetings and drove $1.7 million in pipeline.

Her secret? Unify.

The Challenge: Scaling Outbound Without Headcount

Perplexity is the world’s most powerful AI answer engine, trusted by companies like NVIDIA, Databricks, and Bridgewater. While its freemium product attracts millions of users monthly, monetizing that attention, especially for Enterprise Pro, required a focused outbound strategy.

That responsibility fell to Jenny, who leads Product Marketing and GTM for the enterprise team.

But with no BDRs and limited internal resources, Jenny faced a classic GTM conundrum: too much inbound to manually qualify, too much complexity to rely on spray-and-pray, and too little time to stitch together a dozen tools.

She needed to scale fast without compromising on personalization or precision.

“When I asked my network how to scale outbound without a team, I got five or six texts that said the same thing: Try Unify.”

The Solution: Intelligent GTM Automation with Unify

Jenny partnered with Unify from day one, effectively treating it as her automated outbound engine.

Together, the teams built an outbound foundation that surfaces high-intent, enterprise-ready leads from freemium usage, auto-qualifies decision-makers using real-time data signals, and launches multi-step, multi-channel Plays with personalized messaging.

Perplexity’s team leveraged Unify’s 25+ native signals to power automated outbound across several key cohorts: product qualified leads, website visitors and marketing engaged leads. Each Play runs end-to-end, from lead qualification to custom message generation to follow-ups across email and LinkedIn.

“An email in our PQL Play might say: ‘10 employees at your company already use Perplexity, with over 1,000 monthly queries and here’s how Enterprise Pro could help the rest of your 200-person team.”

Not only are the messages tailored, but they’re also sequenced for success, typically including 3+ follow-ups across channels to boost reply rates.

“Unify helps bring the warmest leads directly into our sales team’s inboxes.” 

The Outcome: 80+ Meetings, 75+ Opportunities, $1.7M Pipeline

With Unify driving prospecting, qualifying, and outreach in the background, Jenny and the Perplexity team can focus entirely on strategy and closing.

In just three months the team booked 80+ enterprise meetings, 75+ enterprise opportunities, and generated $1.7M in pipeline.

And this is just the beginning.

As Perplexity continues to expand its product and drive enterprise interest, Unify ensures no opportunity is missed, no matter how fast demand grows.

If you’re running a PLG-to-enterprise motion with limited headcount or messy tooling, Jenny’s results offer a clear takeaway:

You can either: keep adding headcount and complexity or bet on automation that actually works.

Ready to see what Unify can do for your GTM team? Book a demo and we’ll take care of the rest.