🎓 Announcing Unify University

Adara Parker

May 27, 2025

Outbound is hard.

It’s high stakes, high volume, and — if we’re honest — often high friction. Between learning new tools, stitching together workflows, and trying to keep personalization intact, teams waste hours just getting their systems off the ground.

At Unify, we set out to change that. We built a platform that helps teams automate outbound without losing their human touch. But even with the best tools, you still need to know how to use them well.

That’s why we created Unify University — a free, on-demand course designed to help you go from zero to spinning up an automated outbound function, and fast.

Learn the Playbook, Not Just the Product

Unify University isn’t just a walkthrough of where to click or how to build a sequence in the UI. It’s designed to teach you the mindset and strategy behind the most effective go-to-market teams.

You’ll learn how to confidently navigate the product, build outbound plays with ease, and automate without losing the human touch. More importantly, you’ll walk away with creative tactics and hundreds of practical and creative ideas for getting in front of your target customers.

Whether you’re new to outbound or already scaling a team, these lessons will help you do more with less.

Made for Every Revenue-Driving Persona

We built Unify University for every revenue-driving persona. For growth and marketing teams, it’s a place to learn how to build scalable lead generation systems that drive impact across the entire marketing funnel. Whether you’re targeting website visitors from a press release, following up with leads from paid campaigns, or launching account-based marketing (ABM) plays, Unify gives you the tools to orchestrate and automate meaningful lead generation at scale.

For sales teams, you’ll learn how to automate outbound across your entire territory—from event follow-ups to identifying accounts ready for expansion. AEs can set up outreach to power users who aren’t yet on a contract, engage teams using competitive tools with hyper-targeted messaging, or re-engage churned accounts when new features are released. Whether it’s generating new opportunities or driving cross-sell and upsell motions, Unify keeps sellers in motion and focused on the highest-leverage actions.

For SDRs and BDRs, Unify transforms how you approach territory activation. Instead of manually picking a few accounts to focus on each week, you can launch outbound sequences against entire segments—like open opps with no recent activity or high-intent accounts that haven’t been touched yet. No warm lead falls through the cracks, and every territory gets full, data-driven coverage. Get ready to exceed your quotas!

By connecting marketing, SDR, and AE workflows, Unify isn’t just another sales tool—it’s a true system of action for revenue teams. It gives every go-to-market team the leverage to move faster, engage smarter, and win together.

What’s Next

Unify University is just the beginning.

We’ll be adding advanced modules, expert teardowns, and real-world playbooks from top operators. We want this to become the go-to library for anyone who wants to master outbound — whether you’re a founder doing your own outreach, a BDR trying to hit quota, or a growth leader building a pipeline engine.

If you’re using Unify, this is your roadmap.

If you’re not yet, it’s a glimpse of what’s possible when outbound works the way it should.

📚 Start Learning Today → unifygtm.com/university

Thanks for being part of the journey. We can’t wait to see what you build.

— The Unify Team

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