HoneyBook, a client-management and financial services platform for independent business owners, employs roughly 280 professionals worldwide. Recent hiring activity added about one-fifth to its workforce, while overall turnover remained in the single digits, signaling steady but measured expansion. The company maintains a distributed team that supports product innovation, customer success, and corporate operations.
Engineering is HoneyBook’s largest function with just under 100 team members, accounting for roughly one-third of the organization. Marketing and Product follows at about 75 employees, reflecting the company’s focus on brand presence and feature development. Core business support groups—Finance & Administration, Human Resources, and Sales & Support—range between 18 and 25 employees each, ensuring balanced coverage of internal operations and member services. Smaller but specialized teams such as Information Technology, Business Management, Program & Project Management, Quality, and an assorted “Other” category round out the staffing mix, together representing under 15 % of the total headcount.
HoneyBook’s workforce is split between U.S. and international hubs. San Francisco is the largest single site with around 70 employees, followed by the Tel Aviv office at just over 50. Additional U.S. presence spans New York, Los Angeles, Oakland, Washington DC, Portland, and Austin, each hosting single-digit to mid-single-digit headcounts. A modest team in Warsaw supports European operations, while a sizable remote cohort classified as “Other” underscores the company’s flexible, distributed approach to staffing.