Reef, the footwear and lifestyle brand known for its surf-inspired products, employs about 136 people worldwide. The organization has kept its total headcount stable, adding and losing an equal number of employees in the most recent period of record. This balanced staffing approach suggests a focus on maintaining core expertise while selectively filling strategic roles.
Marketing & Product is Reef’s largest discipline with roughly 46 team members, accounting for about one-third of the company’s staff and reflecting the brand’s emphasis on design and go-to-market execution. Sales & Support follows at 33 employees, underscoring the importance of retail and wholesale partnerships. Business Management (20) and Finance & Administration (12) provide operational backbone, while Operations (10) and Engineering (9) support day-to-day logistics and technology needs. Smaller groups in IT, HR, Consulting, and Other roles collectively make up the remaining headcount, indicating a lean structure in specialist functions.
Employee distribution is heavily weighted toward Southern California: San Diego hosts the largest cluster with 40 employees, and nearby Carlsbad and Los Angeles add another 27 combined. Additional U.S. presence includes Boston (14), Encinitas (4), Irvine (3), Oceanside (3), and New York (2). Internationally, Argentina accounts for 2 employees. An “Other” category of 41 people covers remote or less-concentrated locations, highlighting a flexible approach to talent placement.