How Many People Work at Reef? Headcount and Employee Trends

Reef, a lifestyle apparel and footwear company known for its beach-inspired products, employs approximately 136 people. Recent staffing data shows a nearly balanced flow of talent, with hiring slightly outpacing departures and resulting in steady net growth. This measured expansion underscores Reef’s focus on maintaining a lean but capable team that supports product development, marketing, and sales operations.

Marketing & Product is Reef’s largest department at 46 employees, accounting for roughly one-third of total headcount and reflecting the brand’s emphasis on design and consumer engagement. Sales & Support follows with 33 employees, ensuring retail partners and end customers are well served. Business Management and Finance & Administration together contribute 32 employees who oversee strategic planning and fiscal discipline. Operations and Engineering total 19 employees, driving supply-chain efficiency and technical initiatives, while smaller groups in IT, HR, Consulting, and Other functions round out the organization with a combined 6 employees. The distribution suggests a company that prioritizes go-to-market execution while sustaining core operational capabilities.

Reef’s workforce is concentrated in California, with about 49 employees in San Diego and 9 in Los Angeles, alongside smaller teams in Orange County and several other cities in the state. Outside California, Boston hosts 15 employees, and additional satellite staff are located in New York, Austin, Appleton, Virginia Beach, and Haleiwa. An “Other” category represents 55 employees who are either remote or based in dispersed retail and operational sites. This mix of hub offices and decentralized roles supports both corporate functions and the brand’s nationwide retail presence.