- Turo is the leading peer-to-peer car sharing marketplace, capturing a 6% share of the total rental car market, with a focus on providing diverse vehicle options across 16,000 cities in five countries.
- In 2026, Turo is implementing new strategies to promote lower-risk, more profitable trips, including standardized non-refundable discounts and updated protection plans to align with rising industry repair costs.
- Turo has partnered with ComplyCube to enhance identity verification processes, resulting in a 34% reduction in driver license verification costs and a 15% increase in checkout conversion rates.
- Turo's ideal buyers are car owners looking to monetize their vehicles and travelers seeking affordable, flexible rental options, addressing the pain points of traditional rental services dominated by big companies.
Engineering is the largest department at 207 employees, accounting for about 22 % of total staff and underscoring the company’s focus on product development and platform reliability. Operations follows with 150 employees (16 %), while Business Management contributes 139 employees (15 %). Marketing & Product and Sales & Support round out the customer-growth functions with 119 and 96 employees, respectively. Finance & Administration, Information Technology, Human Resources, and Legal collectively represent just under a quarter of the workforce, providing the governance and infrastructure that enable marketplace scale.
Headcount is spread across ten primary locations. Approximately one quarter of employees (232) work from the San Francisco headquarters, while Phoenix hosts 138 employees, reflecting its role as a major operations hub. Smaller office footprints are found in Los Angeles, San Jose, Austin, Denver, Toronto, Paris, and Sydney, each ranging from 6 – 24 employees. An additional 467 employees are classified under “Other,” indicating a significant remote or distributed segment that gives Turo flexibility in talent sourcing and regional market coverage.
