Outbound Email Masterclass
Cole Courson
Head of Professional Services
Bobby Foose
BDR
The teams posting 2-3x reply rates aren't running a fundamentally different playbook. They're getting a handful of details right that most teams overlook.
We analyzed 25 million outbound emails to find out what those details are. Cole Courson (Head of Professional Services, Unify, shaped outbound for Perplexity, Airwallex, & more) and Bobby Foose (BDR at Unify, 154% of quota last month) walk through the findings, share what they've seen work firsthand, and demo how to scale it with AI Agents and Smart Snippets in Unify.
What we'll cover:
- Subject line and opener patterns that drive replies
- Email length, tone, and CTA best practices
- Why AI personalization lifts replies by 57%
- Live demo: AI Agents and Smart Snippets in Unify
Who it's for:
- BDRs, SDRs, and AEs sharpening their outbound copy
- Sales leaders building best practices for their team
- Anyone responsible for outbound messaging
Come see what 25 million emails say about outbound in 2026.
📅 Wednesday, May 20 @ 10:00am PT (30 min)
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