Unify's Next Chapter
The Patient Bet on AI for Sellers
Austin Hughes co-founded Unify in January 2023 with one conviction: AI was going to change how sales worked. The company launched a few months after ChatGPT, with backing from OpenAI, and spent the next two-plus years building toward a future the market wasn't ready for yet.
That patience was intentional. Early models could write a decent cold email, but they couldn't reliably call tools, chain tasks together, or handle the multi-step reasoning that a real outbound workflow requires. So Unify waited.
The past six months changed things. Agents can now run 40-step workflows through a simple chat interface. Tool-calling got reliable. That's what made this launch possible.
Where the Market Got Stuck
The 2024-2025 sales AI market went two directions, and neither worked. AI SDRs promised pipeline at scale but delivered black-box campaigns that damaged sender reputation. AI bolt-ons added features on top of legacy platforms that weren't designed for them in the first place.
The tell was what reps were actually doing: living in Claude and ChatGPT, copying data in and out of other tools to get work done. The workflow was there. It was just scattered across too many places.
What Unify Built
Unify is now "Claude for outbound sellers." The full outbound workflow runs from a single chat prompt.
What that covers:
- List building from 40-plus data sources (LinkedIn, hiring signals, CRM, funding data, web intent)
- Enrichment across 1B-plus contacts and 65M-plus companies via waterfall
- Sequence drafting in the rep's own voice, pulled from their email history
- Multi-channel sequencing across email, phone, and LinkedIn
The best part: there's now a free plan so individual reps can try it without waiting on procurement.
Three Live Demo Scenarios
Zach Herman, sales manager at Unify, walked through three scenarios live:
- Evergreen prospecting: built a list of 25 VC-backed companies actively hiring, enriched contacts, and drafted personalized sequences in about eight minutes
- Warm intro mapping: used The Swarm to surface network paths into Stripe, found investor and colleague connections with tenure data, and ghostwrote the intro and follow-up
- Webinar list enrichment: dropped the registrant CSV into chat, mapped personal Gmail accounts to work emails, and built tailored sequences for attendees vs. no-shows
The voice learning moment stood out. Without being told, the tool picked up Herman's sign-off style, his subject line cadence, and his preference against "Hi" or "Hey" openers by reading his own email history.
What It Looks Like for Reps
Jason Kim, founding SDR at Tracebit, described his old workflow at Rippling: 1,200 accounts spread across four tools, with prospects falling through the cracks at every handoff. Now he asks Unify to surface his top 20 accounts by web intent or recent close-loss each morning, pull contacts, and build a five-step sequence. All from one place.
Sam Baker, a mid-market AE at Anrok, had the same problem from the AE side. His old process was a five-step chain across Salesforce, LinkedIn Sales Nav, ZoomInfo, and Outreach. Too slow to personalize at scale, so most of it became spray-and-pray. Now he runs plays from chat, mixing internal CRM data with online signals in the same workflow, and uses the tool to prep for calls by pulling up similar customers before a meeting.
Both pointed out the same thing when asked about ChatGPT: it can write an email, but it can't enrich a list, build a sequence, and send it. That's the gap. Both also agreed: onboarding is self-serve. Just ask the chat what it can do.
Where This Goes
The free plan lowers the barrier enough for any rep to test it today without a procurement cycle. For teams figuring out where AI fits in their stack in 2026, the session made one thing plain: the question is no longer whether the models can handle the workflow. It's whether your team has set it up to.
Try today for free!
Speaker bios section
Austin Hughes, CEO and co-founder of Unify. Previously led growth product at Ramp. Founded Unify in January 2023.
Quintin Smith, Product Marketing Lead at Unify. Led the session alongside Austin and helped frame the market context and product positioning.
Zach Herman, AE Team Lead at Unify and the session's live demo lead. Ran three real-time outbound workflows during the webinar.
Sam Baker, Mid-Market Account Executive at Anrok. Walked through moving from a five-tool outbound stack to a single chat workflow.
Jason Kim, Founding SDR at Tracebit. Shared how he manages a daily outbound workflow from one platform after years of juggling disconnected tools.