5 Outbound Plays that Book 10+ Meetings per Month

Growth teams have tons of data to work with, but struggle to find the right patterns and plays that convert. After dozens of experiments we isolated five repeatable plays that always convert when actioned on well. This guide is the thinking behind each play, so you can adapt the ideas to your own stack, messaging, and market.

🌐 High‑Intent Website Visitors

The Signal: An account that fits your ICP spends time on your website.

The Thinking: Website traffic is intent in its clearest form, but 95 percent of visitors never fill out a form. The purpose of the play is to intercept curiosity and reach a prospect while they are thinking about your product.

How It Works:

1. Reveal & filter - We use Unify’s website reveal to identify companies on our site and then run AI agents to qualify based on various criteria (employee count, industry, B2B vs B2C.)
2. Leverage context - Referrer path, content viewed, and UTMs hint at the pain point. Use these as levers to personalize outreach even more.
3. Route by personas - Prospect for your target personas at these accounts, and try to reach at least 2-3 people per company to make sure that you are taking multiple shots on goal.
4. Discreet positioning - We don’t directly reference the fact that they landed on our website in the message, but rather subtly references the pages they might have visited or content they consumed.

Mindset Shift: Every website visitor should be viewed as a lead that should’ve converted, and outbound is an effective way to get them over the line.

Email Template:

Hey {{variable::person.firstName}},
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Noticed you’re leading the [Team/Function] team at {{variable::company.name}} and thought an intro could be relevant.
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[My Company] works with [# of companies] companies like [Insert 3 best companies] to help [Main Value Prop].
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Would love to learn more about {{variable::company.name}}'s [Team/Function] goals. Are you around for a quick chat?
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- {{sender.first_name}}

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💼 New Hires

The Signal: A VP‑level (or higher) leader joins an account that fits your ideal customer profile.

The Thinking: New senior hires have political capital, a mandate to reshape process, and budget that isn’t yet allocated. They are the rare buyer who actively wants to change the stack.

How It Works:

1. Time‑box the window - The first 90 days are the best time to reach out, the sooner the better. Unify’s daily new hires signal allows us to reach prospects as soon as they start a new role.
2. Congratulate them - Show that you have done your homework by mentioning their previous role and congratulating them on their new one. Unify can automate this all with AI email personalization!
3. Offer strategic leverage, not product - Position your solution as a shortcut to their 30‑60‑90 plan, not another tool to evaluate.
4. Social proof over specs - Showcase customer stories like "VP Growth at X did Y in week two". Tangible wins de‑risk their decision.

Mindset Shift: Sell the story a new leader can tell their CEO, not the feature list.

Email Template:

Hey {{variable::person.firstName}},

Saw on linkedin you started a new gig, congrats on the move!

Is improving [problem statement] a priority at {{variable::company.name}}?

[My Company] works with [# of companies] companies like [Insert 3 best companies] to help [Customer ROI stat].

Would love to learn more about {{variable::company.name}}'s [Team/Function] goals and share how [Insert Company] can help. Are you around for a quick chat?

- {{sender.first_name}}

📉 Demo Form Drop-offs

The Signal: A prospect fills out your demo form but bounces before scheduling.

The Thinking: They raised their hand, then friction (calendar conflict, internal interruption, or cold feet) stopped them. Strike while their pain is still top‑of‑mind.

How It Works

1. Close the friction loop fast -  Automated follow‑up within minutes keeps context fresh. We use Default to write to a Salesforce field when this occurs, and then automatically trigger a sequence out of Unify.
2. Keep it short and sweet - Keep it brief and align around the goal of getting time on the calendar. A short note with a light mention of a value prop and a calendar link will do.
3. Human fallback - We also send these leads to BDRs to manually follow up with calls or LinkedIn notes if email doesn’t land.

Mindset Shift: Form abandon isn’t a lost lead; it’s a saved draft waiting to be sent.

Email Template:

Hey, thanks for dropping your info on our site!

Would love to hear how you’re thinking about [value prop] and share a quick overview of [sender company name].

Here’s a link to book time

‍Happy to send over times or book directly if that’s easier :)

- {{sender.first_name}}

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👥 Social Engagement With Your Team

The Signal: Key prospects view, follow, or interact with your team’s LinkedIn content.

The Thinking: In today’s landscape, brand affinity often starts with individual voices. Social touches are warmer than cold outbound yet less committed than inbound, which makes a great middle ground for conversation.

How It Works

1. Person‑to‑person handoff – Outreach should come from the same teammate they engaged with, preserving the social thread. Unify allows you to trigger outreach based on social interaction and automatically send from the relevant person’s mailboxes.
2. Be selective - Only reach out to the prospects that fit your ICP, social platforms can have a lot of noise. With Unify’s AI Agents we automatically filter down to the people who are worth engaging.
3. Refer back to social content - Mention that you saw them interact with your content on a social platform, and would love to learn about how they are thinking about things.
4. Send follow-ups – Set up a multi-touch sequence that engages them over the course of a couple weeks to keep the momentum going.

Mindset Shift: Treat social likes as a pot of leads, but only go for the ones that are most valuable.

Email Template:

Hey {{variable::person.firstName}} - Saw you liked my post on [social media platform]. I appreciate your support as we build {{sender.company.name}}.

Is [value prop] a priority for you?

I'd love to get your perspective on our product if so

- {{sender.first_name}}

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👊 Competitor Content Engagers

The Signal: Prospects like, comment, or follow content from your direct competitors or their evangelists.

The Thinking: If someone is consuming competitor thought leadership, they are actively educating themselves and makes great timing to insert a contrasting narrative.

How It Works

1. Track the right nodes - Monitor top competitor execs, thought leaders, and power users. These are magnets for in‑market buyers.
2. Lead with perspective, not discounting - Counter the competitor’s viewpoint with a fresh angle or data point, not "we’re cheaper/faster." Intellectual curiosity opens doors.
3. Highlight defensible differentiation - Focus on the 1–2 things only you can claim. Everything else looks like noise.

Mindset Shift: Competitor attention isn’t a threat; it’s a window into how buyers are thinking. Use it to guide and educate buyers rather than teardown competitors.

Email Template:

Hey {{variable::person.firstName}},

Can your [sender tool] easily [value prop 1], [value prop 2], and [value prop 3]?

Saw you’re {{person.Title}} at {{person.company.name}} & thought effectively acting on buyer intent might be top of mind - wanted to highlight how {{sender.company_name}} differentiates:
- [Value Prop 1 over Competitor]
- [Value Prop 2 over Competitor]

Would love your perspective on Unify if you have 15 minutes?

- {{sender.first_name}}

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Turning Raw Signals Into Revenue

Every signal above is available out‑of‑the‑box in Unify and already runs on autopilot for our team, booking dozens of meetings each month without sacrificing relevance or quality. Scale outbound with precision and personalization using intent data and AI agents in Unify.

Ready to build these plays for your own outbound motion? **Grab time with us** and ****we’ll walk through real workflows and help you adapt them for your funnel.

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