How to Prospect Faster with AI

Prospecting used to mean hours of tab-hopping, manual research, and messaging that barely moved the needle. For SDRs and AEs alike, finding the right leads and personalizing outreach was always time-consuming, often tedious, and hard to scale. But modern teams are starting to ask: what if prospecting wasn’t a bottleneck? What if it was your competitive advantage?

That’s where AI changes the game. With Unify, you can turn manual prospecting into a fast, automated workflow without losing personalization or precision. The result? Reps who reach the right people faster - and actually have time to sell.

Turning Hours Into Minutes with AI-Powered Prospecting

Unify’s automated workflows help you eliminate most of the manual effort associated with prospecting while increasing precision and quality. Instead of reps toggling between LinkedIn, ZoomInfo, Google, and their CRM, Unify centralizes and automates the entire flow from detection to engagement.

Here’s what the prospecting experience looks like with Unify running in the background:

• A past customer joins a new Series B SaaS company. Champion Tracking flags the event in real-time.
• AI Agents automatically qualify the company based on criteria you define: industry, headcount, growth signals, and more.
• Once qualified, the right persona is sourced and enriched with contact data
• Smart Snippets insert relevant insights from LinkedIn, company news, and job history into messaging
• A custom Sequence is launched, timed to intent level, channel, and persona.

No tabs. No spreadsheets. Just signal to sequence in under five minutes.

Prospecting With Precision, Not Just Speed

What separates top reps from everyone else isn’t volume - it’s relevance. With Unify’s Signals, your team knows exactly when a buyer is in-market. Someone who visited your demo page yesterday? Engage them now. A VP of Sales who liked your LinkedIn post? Launch a play immediately. A former champion now working at a new target account? Trigger outreach that same day.

These signals feed directly into Unify’s outbound engine.

Unify’s Plays make these triggers actionable. Instead of alerts that sit idle in Slack or CRM, Unify converts them into real outreach motions:

• Outbound to Content Downloaders
• Outbound to Profile Viewers
• Outbound from LinkedIn Posts
• Outbound to Demo Viewers

With each of these plays, Unify handles the research, enrichment, messaging, and launch - all while giving your reps visibility and control.

How AI Scales Great Prospecting

Unify helps sellers break out of the spreadsheet-tab-repeat cycle and into a workflow that compounds over time. Instead of handpicking every account and copy-pasting every message, reps now operate more like orchestrators, fine-tuning and adapting proven workflows based on what’s actually happening in the market.

Want to see it in action? Book a demo or explore the plays library to see how leading go to market teams use Unify to run faster, smarter prospecting.