Why Intent-Based Automated Outbound Wins

It starts with a question: Why are so many outbound motions falling flat?

The answer isn’t always your messaging or your ICP. Sometimes, it's your timing - strategic priorities have changed, they just purchased another tool, or they aren't ready to buy yet.

That’s where intent-based outbound comes in. Instead of guessing who to contact and when, you act on real-time signals that tell you who’s in market right now.

Unify customers are using this approach to create hyper-targeted, high-converting workflows that don’t rely on brute force. Let’s break down what it looks like, why it works, and how you can build it.

From Cold Lists to Warm Signals

In the old world, outbound meant buying a list, filtering by job title, and sending a generic sequence.

In the new world, outbound starts when someone:

• Visits a specific website page
• Engages with a founder’s social post
• Downloads a case study
• Opens three emails and finally clicks one

These aren’t just touch points. They’re buying signals.

With Unify’s Website Reveal, Champion Tracking, and Infinity Signal, you can detect these moments in real time and take immediate action. It turns passive data into pipeline.

Let’s say someone from a target account hits your demo page but doesn’t convert.

• Unify detects the visit and identifies the company using website reveals
• An AI Agent qualifies the company based on your ideal criteria
• A relevant contact is found, enriched, and added to a sequence
• Smart Snippets pull in context like job title, company news, and the page they viewed
• An email is sent - personalized, timely, and fully automated

Unlike cold outbound, you are sending an email that directly responded to behavior. That’s what modern outbound looks like.

Why It Signal-Based Outbound Outperforms the Old Way

Cold outreach is high-volume, low-context. Intent-based outreach flips that:

• More relevance: You’re contacting people based on real actions
• Higher velocity: You strike minutes after the buyer shows interest
• Less waste: You’re not guessing who to go after with spray and pray emails

It’s how Unify customers are scaling their outbound motions without burning through their TAM or overwhelming their SDRs with too many accounts.

The best part is that these are real plays Unify customers are running every day:

• Outbound to Demo Viewers: Automatically follow up with prospects who watch your product tour
• Outbound from LinkedIn Posts: Turn social engagement into touchpoints
• Outbound from Events: Combine event data with AI-driven enrichment
• Outbound to Content Downloaders: Reference the content they downloaded in your message

Every one of these is a Play inside Unify, fully automated and measurable.

Why companies choose Unify

There are plenty of tools that claim to do intent but what makes Unify different is execution.

With Signals, you don’t just know someone is interested. You know how to act. You can:

• Automatically enrich and route leads by persona
• Trigger custom Sequences based on buyer behavior
• Research and qualify accounts with AI Agents

This isn’t just smarter outbound. It’s scalable, repeatable, and observable pipeline generation.

Timing Is the New Targeting

Most outbound teams obsess over who to contact and fewer focus on when even though timing often matters more. With intent-based outbound, you flip your strategy from hypothesizing to intent based action. You wait for the signal, then strike.

By building these workflows in Unify, you can have an always-on stream of pipeline that is constantly actioning on buyer intent.

Want to see how it works? Book a demo or check out how Unify scaled outbound from $0 to $7M in pipeline in less than a year.