Top 5 AI Sales Tools for Your Team

The sales AI stack is evolving rapidly and what used to be point solutions have turned into integral systems for running high-performing revenue teams. At Unify, we believe that keeping a lean stack while also optimizing rep efficiency is critical.

Here’s a breakdown of the top five AI tools the best sales teams are using to drive efficient, high-converting outbound.

1. Unify

Unify isn’t just another sales platform - it’s a system of action that connects buyer intent to execution in real time. The platform combines signal detection, AI agents, prospecting, and outbound orchestration to help teams run automated plays that feel human.

Key features inside Unify:

• Signals for identifying buyer intent
• Plays to automate outbound workflows
• Sequences for personalized email copy
• AI Agents for deep account research

Teams use Unify to launch personalized outbound at scale, automate sequences triggered by real-time signals. and empower reps with AI-backed research and messaging. Whether you’re responding to a website viewer or targeting a past customer at a new job, Unify turns signals into action.

2. Attention

Attention records sales touch points across calls and more. It listens in on meetings and collects data that can be written to CRM or analyzed within their tools.

Best for:

• Coaching junior reps
• Surfacing insights across conversations
• Ensuring consistency across large sales teams

Attention integrates with CRMs and call platforms, making it seamless for teams using Zoom or Google Meet.

3. Superhuman

Superhuman's AI features make email easy by suggesting subject lines, email bodies, and follow-ups based on your communication history.

Why it matters for sales:

• Reduce time spent writing emails for reps
• Focus on the conversations that convert
• Pair it with Unify’s booked demos, to make sure that you are quick to follow up

It’s especially powerful for lean teams with high email volume.

4. Granola

Granola is an AI-powered notepad that enhances meetings by combining your notes with real-time transcription. Instead of a traditional meeting bot, it runs quietly on your Mac, capturing insights and summarizing key takeaways.

Sales use cases:

• Capture live meeting insights without disrupting the flow
• Draft follow-up emails based on call context
• Structure action items automatically post-meeting

It’s ideal for reps who juggle multiple calls and want cleaner notes, better context, and faster follow-through.

5. Lavender

Lavender is an AI writing coach that improves your emails as you write. It provides live scores and feedback on clarity, tone, and personalization.

Why it’s a fit for sales:

• Optimize email copy in real time
• Train reps on best practices without formal coaching
• See analytics on what messaging performs best

Lavender is especially useful for reps new to manual outbound or companies looking to improve reply rates on day to day messaging.

Bringing It All Together

Every tool on this list solves a specific problem in a seller's workflow, together you can use them to:

• Detect signals to trigger AI-driven Plays‍
• Stay on top of live call insights with Attention and Granola
• Coordinate follow-ups and manage inboxes with Superhuman
• Write smarter with Smart Snippets, Email Coach, or Lavender

The future of sales is all about tighter, smarter stacks. These five are a great place for you to start.