Top 10 Automated Outbound Plays to Generate Pipeline

Automated outbound is only as effective as the plays you run. At Unify, we've observed numerous go to market teams scaling their pipelines by transforming real-time signals into repeatable, high-converting outbound workflows.

Here are 10 proven automated outbound plays that top growth teams use to drive revenue, complete with the signals, sequences, and AI tooling that make them work.

1. Outbound to ICP Personas on Your Website

• Signal: Website Reveal
• Why it works: Prospects visiting your site and fitting your Ideal Customer Profile (ICP) are warm, high-intent leads.
• Play: Unify detects anonymous website visitors, enriches them with firmographic data, and automatically triggers a personalized sequence to relevant personas at those accounts.
• Link: Outbound to ICP Personas on Your Website

2. Follow-Up with Email Engagers

• Signal: Email opens, clicks, and replies
• Why it works: These leads have shown curiosity so don't let them go cold.
• Play: Use Unify to trigger instant follow-ups when prospects engage with an email, with AI-personalized replies or multichannel nudges.
• Link: Outbound to People Who Engage (Open, Click, Reply) With Your Emails

3. Outbound to New Hires in Target Accounts

• Signal: New hire detected
• Why it works: New hires are way more likely to evaluate new vendors.
• Play: Track job changes for titles that fit your buyer persona and trigger outreach as soon as they start their new job
• Link: Outbound to People Who Have Started New Jobs

4. Re-Engage Past Customers Who’ve Switched Jobs

• Signal: Champion Tracking
• Why it works: Warm relationships in new contexts = fast pipeline.
• Play: Identify past users who’ve changed companies and target them with a play that references their prior success with your product.
• Link: Champion Tracking - Outbound to Past Customers Who Have Moved Jobs‍

5. Outbound to Content Downloaders

• Signal: Content downloads or form submissions
• Why it works: These leads have opted in and they’re ready for action.
• Play: Use Unify to track form fills, enrich the account, and launch a sequence within minutes of download. Combine with AI Agents to personalize messaging.
• Link: Outbound to People That Download Content on Your Website‍

6. Trigger Plays Based on Social Signals

• Signal: LinkedIn post likes, comments, profile views
• Why it works: Social activity often signals current interest or engagement.
• Play: Scrape social engagement with Unify and auto-launch outreach to people interacting with your content or leadership posts.
• Link: Automate Outbound to LinkedIn Likers & Commenters‍

7. Target Accounts Visiting Competitor Pages on G2

• Signal: G2 intent data
• Why it works: These accounts are evaluating now, making it a great time to intercept.
• Play: Enrich and sequence outbound to accounts showing interest in your category (or direct competitors). Use AI to tailor messaging to their likely objections.
• Link: Outbound to Companies Viewing Competitors to Your Company on G2‍

8. Outbound to Companies with Recent Fundraises

• Signal: Funding announcement
• Why it works: Fresh capital = new budget and growth initiatives.
• Play: Identify recently funded companies, filter them based on ICP criteria, and launch a play that speaks to scaling needs or expansion pain points.
• Link: Outbound to Companies That Have Fundraised‍

9. Retarget Paid Traffic with Personalized Outbound

• Signal: UTMs from ads or landing pages
• Why it works: These leads are expensive so you should make the most of them.
• Play: Use Unify to monitor UTMs from paid campaigns and trigger outbound within minutes. Include context from the ad or landing page in your message.
• Link: Outbound to Paid / Partnership Website Traffic with UTM Filtering

10. Outbound to People Who No-Showed a Meeting

• Signal: Calendar event marked as no-show
• Why it works: You were close but just missed the timing.
• Play: Launch a low-pressure follow-up sequence referencing the missed meeting, and offer value driven reengagement.
• Link: Outbound to Prospects Who No Show Your Meeting

How to Set Up These Plays in Unify

Each of these automated outbound plays can be launched in minutes using Unify’s play builder. Simply choose a trigger (signal), define your personas, and customize your sequence. The platform handles contact data to AI copy to deliverability.

Learn how to set up your first outbound play.‍

Automated outbound plays are the new way to run go to market. Whether you’re targeting warm visitors or activating cold accounts showing fresh signals, the right play can turn intent into pipeline at scale.

Explore more strategies in our Plays Library or book a demo to see how Unify can power your outbound motion.