- Betterment is a leading financial services firm specializing in automated investing and wealth management, currently managing over $65 billion in assets for more than 1 million customers.
- In the past year, Betterment has launched several key initiatives, including an AI-enabled account recommender in March 2026 and an expanded model marketplace featuring portfolios from top asset managers like Goldman Sachs and Vanguard.
- The company has formed strategic partnerships, such as with Rate to offer exclusive mortgage incentives, and has enhanced its 401(k) offerings through Betterment at Work, which includes a renewed compliance guarantee.
- Betterment's ideal buyers are financial advisors and corporate clients seeking streamlined investment solutions and compliance support, addressing their need for efficient portfolio management and enhanced client engagement.
Betterment tracks 16 departments, with Engineering as the largest at 149 employees (about 28% of the company). Sales and Support totals 98 employees (about 19%), followed by Marketing and Product with 72 employees (about 14%). Additional teams include Finance and Administration (39), Business Management (34), Operations (32), Information Technology (30), Risk, Safety, Compliance (21), Human Resources (20), and 31 employees categorized as Other. Overall, the distribution reflects a mix of product development, customer operations, and corporate support roles.
Employee distribution is primarily U.S.-based, with New York, NY accounting for 291 employees (about 55%). Additional locations include Philadelphia, PA (18), Denver, CO (12), Chicago, IL (12), Los Angeles, CA (6), San Francisco, CA (5), Washington, DC (4), Hopedale, MA (3), and Miami, FL (3). A further 172 employees are listed under Other locations, indicating a meaningful distributed footprint beyond the major hubs. This mix highlights New York as the primary employment center alongside a broad presence across multiple U.S. cities.
