Betterment, a technology-driven investment and cash-management platform, employs roughly 525 people. Recent staffing data shows 73 hires and 38 departures, indicating measured workforce expansion. The company combines software engineering, client service, and financial expertise to support its automated investing and advisory products.
Engineering is Betterment’s largest function with about 149 employees, accounting for a little more than a quarter of the organisation. Customer-facing work is handled by roughly 98 team members in Sales and Support, while Marketing & Product contributes another 72 specialists who shape the user experience and go-to-market strategy. Finance & Administration (38) and Business Management (34) provide operational backbone, and a further 129 employees fall into an "Other" grouping that spans smaller units such as Quality, Project Management, and Real Estate. The hiring concentration skews toward technical and client success roles, mirroring the company’s product-led service model.
Betterment’s workforce is predominantly based in New York City, home to about 283 employees—just over half of the total headcount. The remainder is distributed across several U.S. hubs, including Philadelphia (18), Denver (15), and Chicago (12), with smaller clusters in Los Angeles, Washington DC, Miami, Boston, Jacksonville, and a remote or undefined "Other" category of roughly 30 employees. This mix suggests a primarily East-Coast presence complemented by selective regional coverage and remote flexibility.