How Many People Work at Betterment? Headcount and Employee Trends

Betterment is an independent digital investment advisor and cash-management platform that employs roughly 525 people. Recent staffing data shows the company added about one in ten of its current employees through new hiring while experiencing modest attrition, indicating measured yet consistent growth for the organization.

Engineering is Betterment’s largest team with close to 150 employees—almost three out of every ten people at the company—underscoring its product-driven approach to automated investing. Customer-facing Sales and Support roles account for just under 100 employees, followed by a combined Marketing and Product group of more than 70 people that shapes brand and user experience. Finance and Administration, Business Management, Operations, and Information Technology teams range between 30 and 40 employees each, while Risk & Compliance and Human Resources maintain lean, specialized groups of around 20 employees apiece. An additional "Other" category captures a flexible pool of roughly 30 professionals who span cross-functional responsibilities.

Betterment’s workforce is primarily based in New York City, where more than 300 employees are located, reflecting the company’s origins and continued concentration in the city’s fintech corridor. The remainder of the team is distributed across smaller offices and remote clusters: Philadelphia hosts nearly 20 employees, Chicago and Denver each have a dozen, Los Angeles counts fewer than 10, and micro-hubs exist in Miami, Boston, San Francisco, and Atlanta. A sizable group is classified under “Other,” highlighting the firm’s willingness to support remote and flexible work arrangements beyond its named offices.