Betterment, a technology-driven investment and cash-management platform, employs roughly 525 people. Staffing records show 60 hires against 37 departures, delivering a modest net increase in overall headcount. The company blends software engineering, client service, and financial expertise to support its automated investing and advisory products.
Engineering is the largest function with about 149 employees, or just over a quarter of the workforce. Customer-facing responsibilities are handled by roughly 98 team members in Sales and Support, while Marketing & Product contributes another 72 specialists who shape the user experience and go-to-market strategy. Finance & Administration (39) and Business Management (34) provide operational backbone, and a further 129 employees sit in an “Other” grouping that spans smaller units such as Quality, Project Management, and Real Estate. Recent hiring has leaned toward technical and client success roles, mirroring the company’s product-led service model.
Betterment’s workforce is predominantly based in New York City, home to about 289 employees—just over half of total headcount. Another 177 employees are classified in an "Other" or remote category, underscoring the firm’s flexible approach to distributed work. Smaller clusters operate in Philadelphia (18), Denver (12), Chicago (12), and Los Angeles (6), with single-digit teams in Boston, Miami, San Francisco, and Detroit. The mix points to an East-Coast concentration complemented by selective regional coverage and remote talent engagement.