- Crocs, Inc., headquartered in Broomfield, Colorado, is a leading innovator in casual footwear, reporting over $4 billion in revenue for 2025 with strong international growth.
- In 2025, Crocs repurchased 6.5 million shares for $577 million and is poised for earnings per share growth in 2026, reflecting a robust financial position.
- The company has expanded its international footprint and strengthened its brand portfolio, including the HEYDUDE brand, enhancing its market reach.
- Crocs' ideal buyers are consumers seeking comfortable and stylish footwear, making it essential for sales teams to engage with the brand as it continues to capitalize on strong consumer connections and product innovation.
Crocs operates with a diverse departmental structure comprising 19 distinct areas. The largest department is Executive, with a headcount of 298, followed closely by Operations at 291 and Sales at 229. This distribution indicates a strong emphasis on leadership and operational efficiency, while also highlighting a significant focus on sales capabilities. Other departments, such as Information Technology and Marketing, contribute to a balanced functional mix, supporting the company's strategic objectives.
The geographic distribution of Crocs' workforce spans 252 locations, with a notable concentration in Colorado. The top locations include Longmont, CO, with 204 employees, followed by Denver, CO, at 100, and Broomfield, CO, with 58. The presence of a large 'Other' category, accounting for 901 employees, suggests a distributed workforce model that may include remote and satellite offices. This distribution reflects Crocs' ability to leverage diverse geographic talent while maintaining operational hubs in key areas.
