How Many People Work at Fullstory? Headcount and Employee Trends

Fullstory, a digital experience analytics platform headquartered in Atlanta, employs about 430 people worldwide. Recent staffing data shows the company added 68 team members while 47 departed, producing a modest net increase in headcount. The workforce spans a broad range of customer-facing, technical, and corporate functions that support Fullstory’s session-replay and analytics products.

Sales and Support is the largest group at roughly 40 % of the organization, reflecting the emphasis Fullstory places on customer acquisition and service. Engineering represents about 25 % of employees and remains the core technical engine behind the platform. Marketing and Product account for nearly 15 %, while Finance & Administration, Business Management, IT, HR, Operations, and Consulting collectively make up the remaining 20 %. The balanced mix suggests a mature structure with customer operations and product development acting as primary headcount drivers.

More than half of Fullstory’s staff (around 54 %) work remotely or in locations classified as “Other,” indicating a distributed hiring approach. Atlanta is the largest defined hub with just over 90 employees, followed by New York, London, Seattle, Austin, San Francisco, Boston, Chicago, and San Diego, each hosting smaller but meaningful teams. This spread underscores the company’s commitment to flexible work while maintaining strategic footholds in key U.S. and international tech markets.