- Fullstory, headquartered in Atlanta, Georgia, is a leading behavioral data company that specializes in enhancing digital user experiences through its intelligent experience platform and AI capabilities.
- In the past year, Fullstory has accelerated growth with significant product innovations, including the launch of StoryAI, which has become the fastest-growing product in the company's history, and the acquisition of Usetiful in November 2025, leading to the introduction of Guides and Surveys.
- The company has seen substantial customer growth, particularly in its enterprise segment, securing key logo wins across diverse industries such as retail, travel, and quick-service restaurants, and has been recognized on the Inc. 5000 list for five consecutive years.
- Fullstory's ideal buyers are large enterprises seeking to improve digital user experiences and reduce customer frustration, as evidenced by the rising demand for their AI-driven solutions in the context of the 'Frustration Economy'.
Fullstory's workforce is organized into 14 departments, with the Sales department leading at 58 employees, followed by Engineering with 31 and Information Technology at 29. This distribution reflects a strong emphasis on revenue generation and technical support, essential for a software development company. The presence of Community and Social Services, along with Operations and Marketing, indicates a balanced approach to both customer engagement and internal efficiency.
The company's headquarters in Atlanta, Georgia, is the largest location, housing 61 employees. Other significant locations include New York (8 employees) and Boston (7 employees), though a substantial portion of the workforce—135 employees—falls under 'Other', highlighting a distributed workforce model. This geographic diversity allows Fullstory to tap into various talent pools while maintaining a concentrated presence in key urban centers.
