- Guideline is a marketing technology company based in New York, specializing in advertising consultancy and analytics solutions that leverage proprietary data to enhance decision-making for institutional investors and media buyers.
- In April 2026, Guideline launched KPI Forecast 2.0, an advanced analytics solution for capital markets, and Market Monitor™, a weekly subscription product providing verified ad market intelligence, both aimed at improving forecasting and media decision-making.
- Guideline's offerings are designed for institutional investors, hedge funds, and advertising agencies, providing them with actionable insights derived from over $33 billion in annualized global advertising spend data.
- The ideal buyer for Guideline's products includes financial decision-makers and marketing professionals seeking reliable, data-driven insights to navigate complex advertising markets and make informed investment decisions.
Guideline’s largest team is Sales and Support with about 111 employees (roughly 29% of total headcount). Engineering follows with 81 employees (about 21%), and Marketing and Product has 54 (around 14%). Operations includes 43 employees (about 11%), and Information Technology has 23 (about 6%). The remaining functions—Business Management (19), Finance and Administration (16), Human Resources (13), Legal (8), and Other roles (15)—round out the organization, indicating a well-distributed mix across go-to-market, product, and corporate teams.
Headcount spans at least 16 locations, with the largest share classified as Other (173 employees, about 45%), highlighting a distributed footprint beyond named hubs. Among specific locations, San Francisco accounts for 47 employees (about 12%), Austin 42 (about 11%), and Portland, ME 35 (about 9%). Additional presence includes New York, NY (20), San Diego, CA (20), Denver, CO (15), Los Angeles, CA (13), Boston, MA (10), and Dallas, TX (8), reflecting coverage across multiple U.S. regions.
