How Many People Work at Guideline? Headcount and Employee Trends

Guideline is a retirement-plan and payroll technology company that employs roughly 380 people. The organization added close to 50 new team members while seeing a little more than 20 departures, resulting in moderate net growth and an annualized attrition rate of about six percent. This balance of hiring and retention suggests steady expansion as Guideline scales its 401(k) and benefits platform within the broader financial-services sector.

Sales and Support is Guideline’s largest group at 111 employees, representing just under one-third of the total workforce and underscoring the company’s service-oriented approach to retirement administration. Engineering follows with 81 team members, highlighting a substantial investment in product development and platform reliability. Marketing & Product (54) and Operations (43) form a strong middle tier, while functions such as Information Technology, Business Management, Finance & Administration, Human Resources, and Legal collectively account for fewer than 25 percent of staff. This distribution shows a balanced emphasis on customer engagement, technical innovation, and sound corporate governance.

Guideline’s talent is spread across at least 18 U.S. markets, with a notably remote-friendly posture: 179 employees, or nearly half of headcount, are listed under “Other” locations. Among named hubs, Austin leads with 42 employees, closely followed by San Francisco at 41 and Portland, Maine at 35. Smaller concentrations are found in San Diego, Denver, New York, Los Angeles, Dallas, and Boston, each housing between 8 and 20 team members. The mix of regional offices and distributed roles illustrates Guideline’s strategy of tapping nationwide talent while maintaining a presence in established technology and financial centers.