How Many People Work at Guideline? Headcount and Employee Trends

Guideline is a financial services company that provides retirement-plan solutions for businesses. The company employs approximately 383 people. Recent headcount activity shows 36 additions and 19 departures, resulting in modest net growth. The workforce spans customer-facing, technical, and corporate functions, reflecting a balanced organizational structure.

Guideline’s largest team is Sales and Support with about 111 employees (roughly 29% of total headcount). Engineering follows with 81 employees (about 21%), and Marketing and Product has 54 (around 14%). Operations includes 43 employees (about 11%), and Information Technology has 23 (about 6%). The remaining functions—Business Management (19), Finance and Administration (16), Human Resources (13), Legal (8), and Other roles (15)—round out the organization, indicating a well-distributed mix across go-to-market, product, and corporate teams.

Headcount spans at least 16 locations, with the largest share classified as Other (173 employees, about 45%), highlighting a distributed footprint beyond named hubs. Among specific locations, San Francisco accounts for 47 employees (about 12%), Austin 42 (about 11%), and Portland, ME 35 (about 9%). Additional presence includes New York, NY (20), San Diego, CA (20), Denver, CO (15), Los Angeles, CA (13), Boston, MA (10), and Dallas, TX (8), reflecting coverage across multiple U.S. regions.