Company Insights
Published on
July 11, 2025

How Many People Work at Guideline? Headcount and Employee Trends

Total Employees
383
7.2% from last year
25
New Hires (YTD)
52
5% of total workforce
Departments
14
650 in Engineering
Locations
17
5,012 in New York, NY

Guideline is a retirement-plan technology company that helps small and midsize businesses offer 401(k) benefits through an automated, cloud-based platform. The organization employs about 383 people and has recorded 52 recent hires against 25 departures, reflecting steady, sustainable growth. Headcount data points to balanced investment in both product development and customer-facing functions, underscoring Guideline’s dual focus on technology and client service.

Guideline Headcount Breakdown by Department

Sales and Support is Guideline’s largest department at roughly 111 employees, or about 29 % of the workforce, highlighting the importance the company places on customer acquisition and ongoing plan administration. Engineering follows with 81 employees (21 %), providing the technical backbone for the firm’s SaaS platform. Marketing and Product ranks third at 54 employees (14 %), while Operations accounts for 43 employees (11 %), ensuring day-to-day service delivery. The remaining staff are distributed among Information Technology, Business Management, Finance and Administration, Human Resources, Legal, and an "Other" category, each representing between 2 % and 6 % of total headcount. Overall, Guideline maintains a diversified talent mix that balances technical innovation with regulatory, financial, and people-centric expertise.

Sales and Support
111
Engineering
81
Marketing and Product
54
Operations
43
Information Technology
23
Business Management
19
Finance and Administration
16
Human Resources
13
Legal
8
Other
15

Guideline Employees by Location

Guideline’s workforce is geographically dispersed but U.S.-centric. Nearly half of employees (about 48 %) are classified under "Other," indicating a significant remote or geographically distributed cohort. Among defined office hubs, Austin, TX hosts the largest concentration at 42 employees, followed closely by San Francisco, CA with 40 and Portland, ME with 35. Secondary clusters exist in San Diego, Denver, New York City, Los Angeles, Boston, and Dallas, each housing between 8 and 20 team members. This mix of remote flexibility and regional offices suggests a hybrid model that supports nationwide hiring while still maintaining physical footprints in key talent markets.

Austin, TX
42
San Francisco, CA
40
Portland, ME
35
San Diego, CA
20
Denver, CO
15
New York, NY
17
Los Angeles, CA
11
Boston, MA
10
Dallas, TX
8
Other
185
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