- Hometap is a Boston-based financial technology company specializing in home equity investments, having surpassed $2 billion in investments to over 20,000 homeowners as of July 30, 2025.
- In the past year, Hometap has experienced significant growth, including a $50 million funding round in December 2025 to support its expansion in the home equity investment sector.
- The company targets homeowners facing financial stress, with a recent survey indicating that 54.5% of homeowners report feeling financially strained, highlighting the demand for its alternative financing solutions.
- Hometap's ideal buyers are homeowners looking for flexible financing options to manage rising homeownership costs, making it essential for sales teams to engage with them as the market for home equity investments continues to grow.
Hometap’s workforce spans a range of specialties, led by Banking and Wealth Management (53 employees, about 22%) and Engineering (46 employees, about 19%). Marketing and Product (36, ~15%) and Sales and Support (25, ~10%) form the core of its go-to-market organization, while Business Management (23, ~10%), Information Technology (18, ~8%), and Finance and Administration (15, ~6%) provide essential internal capabilities. Operations (9, ~4%) and Human Resources (5, ~2%) round out the team, with an additional 10 employees categorized as Other. The distribution suggests a balance between client-facing financial expertise and the technical resources needed to support a modern financial services platform.
Hometap’s largest concentration of employees is in Boston, MA with 93 people (about 39%). Additional hubs include New York, NY (14), Charlotte, NC (10), Austin, TX (8), San Francisco, CA (7), Detroit, MI (5), and smaller teams in Houston, TX; Kansas City, MO; and Los Angeles, CA (2 each). A substantial portion of the organization—97 employees, roughly 40%—is classified as Other, indicating a distributed footprint beyond the named offices. This mix reflects both a strong presence in Boston and a broad geographic spread across the United States.
