How Many People Work at Instacart? Headcount and Employee Trends

Instacart is an online grocery technology company that connects customers with retailers and independent shoppers. The organisation employs approximately 10,700 people, with staffing levels continuing to rise as indicated by 325 recent new hires that outweighed 282 recorded departures. This positive net gain suggests steady expansion of both corporate and field operations. Overall, the headcount data highlights Instacart’s sizeable footprint in the competitive grocery and convenience delivery market.

Marketing & Product is Instacart’s largest organisational group, accounting for about 3,846 employees—or more than one-third of the total workforce—reflecting the company’s focus on customer acquisition, brand partnerships, and product development. Operations follows with 1,988 employees who oversee order fulfilment, logistics, and marketplace quality. Sales & Support (1,693) and Engineering (1,136) round out the next-largest teams, underscoring the balance between revenue generation, customer care, and technology innovation. Smaller yet essential functions such as Business Management (1,068), Finance & Administration (377), IT (177), Legal (118), Human Resources (117), and an ‘Other’ category (186) provide the infrastructure needed to support Instacart’s platform at scale.

Instacart’s workforce is geographically diverse, with the largest concentration—about 8,242 employees—classified under “Other” locations, a category that captures a wide network of remote shoppers and field personnel. Among named hubs, San Francisco leads with 828 employees and serves as a central corporate office, while New York (457) and Toronto (259) host significant product, engineering, and commercial teams. Additional clusters in Chicago (239), Los Angeles (225), Atlanta (187), Seattle (141), Austin (64), and Las Vegas (64) illustrate the company’s presence in key North American tech and retail markets. This blend of distributed workers and strategic office sites enables Instacart to remain close to both its retail partners and customer base.