Instacart, an online grocery technology company, employs roughly 10,700 people. Over the most recent twelve-month period the workforce remained largely stable, with a little more than 400 new hires and a comparable number of departures. This balanced hiring pattern suggests the company is maintaining headcount while fine-tuning its organizational structure to support product development, retail partnerships, and consumer services. Employees are spread across multiple functions and geographies, reflecting Instacart’s blend of technology, operations, and retail expertise.
Marketing and Product is Instacart’s largest function, accounting for about 3,800 employees or 36 percent of total headcount. Operations follows with nearly 2,000 team members (roughly 19 percent) who handle fulfillment logistics and retailer coordination. Sales and Support employs close to 1,700 people, while Engineering represents just over 1,100 employees—around one in ten staff members—focused on the shopping platform, data science, and consumer apps. Smaller but essential groups include Business Management, Finance & Administration, IT, Human Resources, and Legal, each supporting the company’s day-to-day governance and growth.
Instacart’s workforce is widely distributed. Approximately 20 percent of employees are tagged as “Other,” indicating a large remote or field-based population beyond named hubs. San Francisco hosts the biggest single office with about 800 employees, followed by New York City, Toronto, Chicago, and Los Angeles. Additional clusters in Atlanta, Seattle, Austin, and Las Vegas show the company’s presence in key U.S. metros, while the sizable remote contingent underscores Instacart’s flexible, geographically diverse operating model.