Madhive is an advertising technology company that provides a programmatic platform for connected-TV and cross-screen campaigns. The organization employs around 200 people and recorded nearly 30 new hires while experiencing just over 30 departures, keeping its total workforce relatively steady. This headcount supports the firm’s engineering-driven product development and client services for broadcasters, agencies, and brands.
Engineering is Madhive’s largest team at 59 employees, underscoring the technical focus required to build and maintain its CTV ad platform. Sales and Support follow with 44 employees, reflecting the company’s emphasis on customer acquisition and account management. Marketing and Product combine for 37 staff members who guide go-to-market strategy and feature development, while Finance & Administration, Human Resources, and Business Management collectively account for more than 30 professionals who handle internal operations. Smaller groups in IT, Operations, and Legal round out the roster, ensuring coverage of security, logistics, and compliance needs.
Madhive’s workforce is primarily U.S.-based, with the largest concentration—about 90 employees—in New York, where the company is headquartered. An additional 80-plus team members work remotely or from unspecified locations classified as "Other," highlighting a flexible hiring approach. The remainder of the staff is spread across several regional hubs, including San Francisco, Denver, Chicago, Philadelphia, Boston, Birmingham, Raleigh-Durham, and Benton, each hosting only a handful of employees. This distributed model allows Madhive to tap talent outside traditional tech centers while still maintaining a core presence in New York.