Company Insights
Published on
July 11, 2025

How Many People Work at Madhive? Headcount and Employee Trends

Total Employees
197
7.2% from last year
31
New Hires (YTD)
29
5% of total workforce
Departments
12
650 in Engineering
Locations
19
5,012 in New York, NY

Madhive is an advertising technology company that provides a programmatic platform for connected-TV and cross-screen campaigns. The organization employs around 200 people and recorded nearly 30 new hires while experiencing just over 30 departures, keeping its total workforce relatively steady. This headcount supports the firm’s engineering-driven product development and client services for broadcasters, agencies, and brands.

Madhive Headcount Breakdown by Department

Engineering is Madhive’s largest team at 59 employees, underscoring the technical focus required to build and maintain its CTV ad platform. Sales and Support follow with 44 employees, reflecting the company’s emphasis on customer acquisition and account management. Marketing and Product combine for 37 staff members who guide go-to-market strategy and feature development, while Finance & Administration, Human Resources, and Business Management collectively account for more than 30 professionals who handle internal operations. Smaller groups in IT, Operations, and Legal round out the roster, ensuring coverage of security, logistics, and compliance needs.

Engineering
59
Sales and Support
44
Marketing and Product
37
Finance and Administration
12
Human Resources
11
Business Management
11
Information Technology
8
Operations
5
Legal
4
Other
6

Madhive Employees by Location

Madhive’s workforce is primarily U.S.-based, with the largest concentration—about 90 employees—in New York, where the company is headquartered. An additional 80-plus team members work remotely or from unspecified locations classified as "Other," highlighting a flexible hiring approach. The remainder of the staff is spread across several regional hubs, including San Francisco, Denver, Chicago, Philadelphia, Boston, Birmingham, Raleigh-Durham, and Benton, each hosting only a handful of employees. This distributed model allows Madhive to tap talent outside traditional tech centers while still maintaining a core presence in New York.

New York, NY
89
San Francisco, CA
9
Chicago, IL
3
Denver, CO
4
Philadelphia, PA
3
Boston, MA
2
Birmingham, AL
2
Raleigh-Durham-Chapel Hill Area, NC
2
Benton, AR
2
Other
81
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