- Madhive is a leading ad platform specifically designed for local media, offering a unified operating system that includes a local-first omnichannel DSP and Maverick AI for optimizing advertising campaigns.
- In the past year, Madhive appointed industry veterans Nicki Harkrider-Probey as Chief Revenue Officer and Mindy Buckalew as Senior Vice President of Operations, enhancing its leadership team to drive growth and innovation in local media.
- Madhive has partnered with notable clients such as Vica and Fox TV Stations, recently launching a Local Live Sports Marketplace to provide local advertisers with access to exclusive premium sports programming.
- The ideal buyer for Madhive is local media companies and agencies seeking sophisticated, data-driven advertising solutions that enhance campaign effectiveness and accountability in a competitive market.
Engineering is Madhive’s largest function with 59 employees, accounting for roughly one-third of the company and underscoring its emphasis on in-house technology development. Sales and Support follows with 44 team members, while Marketing and Product collectively include 37 employees who focus on go-to-market execution and platform evolution. Smaller yet essential groups span Finance and Administration (12), Business Management (11), Human Resources (11), and Information Technology (8), providing operational stability. Legal, Operations, and an "Other" category round out the roster, reflecting a well-rounded mix of technical, commercial, and corporate roles.
Nearly half of Madhive’s employees (89) are based in New York, indicating a strong presence in the city’s advertising and media ecosystem. An additional 80 team members work from distributed or remote locations classified as "Other," highlighting a flexible hiring approach. Smaller clusters operate in San Francisco, Los Angeles, Denver, Chicago, Boston, San Jose, Pune, and Birmingham, giving Madhive coverage across key U.S. markets and an emerging international footprint.
