Nutrabolt, the consumer-packaged-goods company behind C4 and other performance nutrition brands, employs about 300 people across the United States. Recent staffing activity shows roughly 40 new hires and 35 departures, resulting in slight net growth. The organization maintains a balanced mix of commercial, operational and technical talent to support product development, manufacturing, and omnichannel sales. Its workforce composition highlights a focus on both brand building and customer engagement.
Sales & Support is the largest group with 99 employees—around one-third of the workforce—reflecting the importance of retail and direct-to-consumer channels. Marketing & Product follows at 84 team members (about 27%), underscoring the company’s emphasis on brand awareness and innovation. Core business functions such as Business Management (34) and Finance & Administration (31) collectively account for roughly 21% of headcount, while Operations (25) manages supply-chain and production needs. Technical depth is provided by a 15-person Engineering team, complemented by smaller Human Resources, Consulting, Legal and Other roles that together make up less than 10% of staff. Overall, hiring has been distributed across both customer-facing and internal support departments, with attrition remaining comparatively even across groups.
Nutrabolt’s headquarters in Austin, Texas hosts the largest on-site population at 75 employees, or about 24% of total staff. More than half of the workforce (166 employees) operates from assorted remote or field locations, indicating a flexible, distributed model that supports nationwide sales and brand representation. Secondary hubs include Chicago (16), New York City (14) and Los Angeles (14), each offering access to major consumer markets. Smaller clusters are present in Houston, Dallas–Fort Worth, San Diego, Atlanta and Charlotte, illustrating the company’s broad geographic reach within the United States.