How Many People Work at Optimizely? Headcount and Employee Trends

Optimizely, a digital experience platform company operating under the optimizely.com domain, reports a workforce of roughly 1,160 employees. The organization added about 109 new team members while 102 employees departed over the most recent reporting cycle. This near-balanced hiring and attrition profile suggests a period of measured growth for the Internet-sector firm, which serves customers with experimentation, content, and commerce solutions.

Engineering is Optimizely’s largest function with 349 employees, accounting for close to one-third of the company’s total headcount. Sales and Support follow with 310 employees, reflecting the importance of customer-facing roles in the firm’s go-to-market strategy. Marketing and Product together employ 149 people, while Business Management, Finance and Administration, and Information Technology collectively contribute another 233 professionals. Human Resources, Operations, Consulting, and an "Other" category round out the organization, indicating a well-rounded operational backbone that supports both product development and customer success.

Optimizely’s talent is widely distributed. Approximately 673 employees work in remote or uncategorized locations, representing the largest single segment of the workforce. Outside of this group, Dhaka, Bangladesh (99 employees) and London, UK (92 employees) are the most significant hubs. The company also maintains notable presences in Stockholm, Berlin, Amsterdam, New York, Minneapolis, Austin, and Boston, each ranging from about 21 to 56 employees. This spread across North America, Europe, and Asia underscores Optimizely’s commitment to operating as a globally integrated organization.