- Primo Brands, headquartered in Tampa, Florida, is a leading North American branded beverage company specializing in healthy hydration products within the US Liquid Refreshment Beverage category.
- In 2026, Primo Brands reported a revenue of $1.55 billion for the fourth quarter, completed significant integration efforts from recent acquisitions, and appointed Eric Foss as the new Chairman and CEO.
- The company has partnered with Major League Baseball, featuring Hall of Famer Ken Griffey Jr. in a national campaign to promote its regional spring water brands as the Official Water of MLB.
- Primo Brands targets health-conscious consumers and retailers looking for innovative hydration solutions, making it a compelling choice for B2B sales teams focused on the growing demand for healthier beverage options.
Primo Brands employs a diverse workforce across 16 departments, with Operations leading at 81 employees, followed by Sales with 43 and Executive with 38. This distribution reflects a strong emphasis on operational efficiency and sales performance, critical components in the beverage industry. The presence of dedicated teams in Information Technology and Human Resources further supports the company's functional balance and strategic initiatives.
The company operates across 70 locations, with significant headcounts in Atlanta, GA (18), Tampa, FL (11), and New York, NY (9). The 'Other' category accounts for a substantial 217 employees, indicating a distributed workforce that may enhance flexibility and regional market engagement. While there is some geographic concentration in major urban areas, the overall distribution suggests a strategic approach to reach diverse markets.
