- Rakuten is a leading Japanese internet services company, achieving record-high consolidated revenue of 2.5 trillion yen in FY2025, marking its 29th consecutive year of revenue growth.
- In the past year, Rakuten Mobile reported its first full-year EBITDA profitability and launched the 'Spring 2026 Campaigns' to support new beginnings, while also introducing AI-powered initiatives across its services.
- Rakuten has formed a significant partnership with Google to launch the YouTube Shopping affiliate program in Japan, allowing local creators to tag products from Rakuten Ichiba in their videos.
- Ideal buyers for Rakuten's services include e-commerce brands and content creators looking to enhance their sales through innovative online shopping experiences, particularly in the growing V-commerce sector.
Engineering is the largest team at Rakuten with just under one-third of all employees, underscoring the company’s emphasis on technology development. Business Management, Marketing & Product, and Sales & Support collectively account for another sizable share of the workforce, highlighting the importance of commercial execution alongside technical innovation. Core enablement groups such as Program & Project Management, Information Technology, Finance & Administration, and Human Resources round out the organisational structure. Overall hiring has been spread across these functions, while attrition has been relatively higher in customer-facing and operational roles than in core engineering.
Rakuten’s workforce is anchored in Japan, with Tokyo hosting the single largest office and Kanagawa providing an additional talent hub. Outside the headquarters region, the company maintains smaller but strategically placed teams in North America, Europe, and the Asia-Pacific region, including offices in San Francisco, New York, Paris, Bengaluru, and Singapore. A substantial portion of employees are distributed across various other locations, reflecting Rakuten’s flexible approach to regional staffing. This geographic footprint enables the company to support customers and partners in multiple time zones while tapping into diverse talent pools.
