- Super Group (SGHC) operates in the regulated online betting and gaming market, focusing primarily on Europe and Africa, and recently reported a 22% revenue increase to $2.23 billion for 2025, with a net income of $217 million.
- In the past year, Super Group secured final approval for its Apricot sportsbook technology transaction and raised its 2026 revenue guidance to over $2.55 billion, alongside increasing its annual dividend target from 16.0 cents to a minimum of 20.0 cents per share.
- The company has established strong customer growth in regions like Europe, Africa, APAC, and Canada, leveraging its brands Betway and Spin, which contributed to a pre-tax profit of $355.9 million despite challenging market conditions.
- Ideal buyers for Super Group include investors and partners in the online gaming space looking for a robust, profitable operator with a strong focus on regulated markets and innovative technology solutions, particularly as the company capitalizes on AI-driven platforms and new payment systems.
Engineering is Super.com’s largest function with 50 employees, accounting for roughly 28% of total headcount and underscoring the company’s product-centric orientation. Business Management (29 employees) and the combined Marketing & Product group (25 employees) form the next largest clusters, together representing about one-quarter of the workforce. Finance & Administration (18) and Information Technology (15) provide essential support capabilities, while Sales & Support, Human Resources, and Operations each have 11 team members. Smaller Legal and Other groups round out the organization with 4 and 3 employees, respectively, illustrating a diversified but engineering-led structure.
Headcount is distributed across a mix of Canadian hubs, U.S. tech centers, and remote roles. Toronto hosts the largest office with 53 employees, or close to one-third of the workforce. Approximately 41% of staff—73 people—are categorized under “Other,” indicating a significant remote or highly distributed contingent. Additional concentrations appear in Vancouver and San Francisco (11 each), followed by New York (6) and Los Angeles (4). Smaller teams are situated in Waterloo, Mississauga, Montreal, and Portland, highlighting Super.com’s North American footprint and flexible workplace approach.
