How Many People Work at System1? Headcount and Employee Trends

System1 operates in the internet sector and employs just over two hundred people. Recent staffing data shows six new additions to the team alongside fourteen departures, suggesting a relatively stable headcount with a slight net reduction. The company’s structure reflects a balanced mix of technical, operational, and customer-facing roles that support its advertising and technology platforms.

Engineering is the largest function at System1, accounting for about 30% of all employees with 68 engineers focused on product development and platform reliability. Marketing and Product follows at 49 team members, underscoring the organization’s emphasis on user acquisition and product strategy. Finance & Administration, Information Technology, Business Management, and Operations collectively represent roughly a third of the staff, while Human Resources, Sales & Support, and Program & Project Management round out the remaining headcount. This distribution highlights a technology-driven business that also invests in the operational infrastructure needed to scale.

System1 maintains a multi-hub footprint anchored by Los Angeles, which hosts approximately 38% of the workforce. A sizable cohort is classified as remote or "Other," reflecting a flexible work model that accounts for another 37% of employees. Seattle is the next-largest office with 31 team members, followed by smaller groups in Toronto, Denver, San Francisco, Boulder, New York, Charlotte, and Tel Aviv. The blend of West Coast, remote, and international talent supports around-the-clock operations and access to diverse labor markets.