TrueCar is an automotive digital marketplace that connects car buyers and certified dealers while offering pricing transparency tools. The company maintains a workforce of roughly 350 professionals and has grown through steady hiring that exceeds recent attrition levels. Its balanced staffing strategy supports core technology development, dealer relations, and consumer-facing services.
Sales and Support is the largest department with about one-third of the company’s employees, underscoring TrueCar’s emphasis on dealer partnerships and customer engagement. Engineering represents the second-largest group and is positioned to drive platform enhancements and data analytics. Marketing and Product, Finance and Administration, and Business Management together make up a significant portion of the organization, illustrating a diversified focus on growth, governance, and strategic planning. Smaller but essential teams in Operations, Human Resources, IT, and Legal round out the structure, suggesting a comprehensive approach to internal support and compliance.
TrueCar’s employee base is geographically distributed, with a notable presence in Los Angeles where the company has its headquarters and key operational staff. Austin and Chicago serve as additional hubs that host significant numbers of employees focused on technology, sales, and support functions. Smaller clusters are located across major U.S. tech and automotive markets—including the Pacific Northwest, New England, and South Florida—while nearly half of the workforce operates remotely or from distributed “other” locations, highlighting the organization’s flexible staffing model.