Company Insights
Published on
August 27, 2025

How Many People Work at Truecar? Headcount and Employee Trends

Total Employees
356
7.2% from last year
26
New Hires (YTD)
32
5% of total workforce
Departments
16
650 in Engineering
Locations
23
5,012 in New York, NY
TrueCar, Inc. is an automotive digital marketplace that reports a global headcount of 356 employees. The company shows a balanced hiring-to-departure ratio, adding 32 team members while recording 26 departures, which translates to single-digit turnover as a share of the total workforce. These staffing figures suggest a steady talent strategy designed to support the company’s technology platform and consumer services.

Truecar Headcount Breakdown by Department

TrueCar’s talent is spread across 16 departments, with Sales and Support representing the largest share at roughly one-third of the entire organization (125 employees). Engineering is the next-largest group with 66 employees, underscoring the company’s emphasis on product development and platform reliability. Marketing and Product (46 employees) and Finance and Administration (33 employees) form the next tier, while Business Management, Operations, Human Resources, and Information Technology collectively account for just under a quarter of the staff. Legal and other specialized functions round out the roster, highlighting a diversified yet focused organizational structure.
Sales and Support
125
Engineering
66
Marketing and Product
46
Finance and Administration
33
Business Management
26
Operations
20
Human Resources
17
Information Technology
13
Legal
4
Other
6

Truecar Employees by Location

Employee distribution is geographically diverse. About 24% of the workforce is based in Los Angeles, the company’s primary talent hub, while Austin hosts roughly 10%. Smaller clusters are located in Chicago, the San Francisco Bay Area, San Diego, Washington DC, San Antonio, Long Beach, and Scottsdale. More than half of TrueCar’s employees fall under an “Other” category, indicating a significant remote or distributed component that extends beyond its named office locations.
Los Angeles, CA
86
Austin, TX
37
Chicago, IL
11
San Francisco Bay Area, CA
7
San Diego, CA
6
Washington, DC
4
San Antonio, TX
3
Long Beach, CA
3
Scottsdale, AZ
3
Other
196
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