Company Insights
Published on
July 11, 2025

How Many People Work at Viral Nation? Headcount and Employee Trends

Total Employees
307
7.2% from last year
70
New Hires (YTD)
26
5% of total workforce
Departments
12
650 in Engineering
Locations
20
5,012 in New York, NY

Viral Nation is a social-first marketing, talent, and technology company that employs just over 300 people worldwide. Recent staffing data shows a modest number of new additions offset by a larger group of departures, yielding a slightly smaller but still sizable team. The company continues to balance agency services with the build-out of proprietary technology solutions, shaping its ongoing workforce needs.

Viral Nation Headcount Breakdown by Department

Marketing and Product is the largest group at 104 employees, representing roughly one-third of the organization and underscoring Viral Nation’s core focus on creative and campaign execution. Sales and Support follows with 75 employees, ensuring client acquisition and day-to-day account management. People-centric functions such as Human Resources (35) and Business Management (29) are sizeable, while Engineering and IT together account for 34 employees, indicating investment in the firm’s technology stack. Smaller teams in Operations, Finance, and other specialized areas round out the organizational structure.

Marketing and Product
104
Sales and Support
75
Human Resources
35
Engineering
31
Business Management
29
Operations
11
Finance and Administration
8
Healthcare
7
Information Technology
3
Other
4

Viral Nation Employees by Location

Toronto is the company’s biggest hub with 106 employees and serves as the operational headquarters. A significant remote or miscellaneous contingent—classified as “Other”—totals 126 employees, highlighting a flexible or distributed work model. Viral Nation also maintains footholds in major U.S. media markets, including New York (22) and Los Angeles (12), as well as regional offices in Vancouver, Barbados, Austin, Chicago, Dallas-Fort Worth, and Philadelphia. This mix of Canadian, U.S., and international locations supports the company’s client base across North America and beyond.

Toronto, Canada
106
New York, NY
22
Vancouver, Canada
18
Los Angeles, CA
12
Barbados
14
Chicago, IL
2
Austin, TX
3
Dallas-Fort Worth, TX
2
Philadelphia, PA
2
Other
126
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