Executives/Juul CEO
K.C. Crosthwaite, CEO of Juul

Who is the CEO of Juul in 2026?

K.C. Crosthwaite is the Chief Executive Officer of Juul. K.C. has held the CEO seat since September 2019, and was previously Chief Growth Officer at Altria.

Updated September 24, 2026
Time in seat
7 years
CEO since September 2019
Career span
8 years
First recorded role June 2018
Education
Marquette University
Summary
  • Before Juul, K.C. Crosthwaite was Chief Growth Officer at Altria from June 2018 to September 2019.
  • K.C. Crosthwaite studied at Marquette University and Providence College.

Current company

Juul

Juul is an American electronic cigarette manufacturer.

Electronic cigarettesHeadquartered in San FranciscoFounded 2017Private company

Source: Wikipedia

Career and education

K.C. Crosthwaite has been CEO of Juul since September 2019. Before Juul, K.C. was Chief Growth Officer at Altria from June 2018 until September 2019.

Career

  1. Juul Labs2019 to present
    • Chairman & CEO at Juul Labs, Inc.
  2. Altria2018 to 2019
    • Chief Growth Officer

Sources: LinkedIn profile

Education

Marquette UniversityProvidence CollegeSource

Decision makers by function

50 decision makers at Juul in Unify, vice president level and above. Choose a function to see who leads it.

Decision maker preview

Top decision makers at Juul

Vice president level and above, most senior first
Robert MascolaChief Compliance Officer · USA@juullabs.com
Walter ArnoldSenior Vice President, Global Brand & Consumer Experience · USA@juullabs.com
Gregg AugustineSVP & GM US - JUUL Labs · USA@juullabs.com
Matthew PareVice President of Global Supply Chain · USA@juullabs.com
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Leadership team at Juul

K.C. Crosthwaite leads a leadership team of 9 published executives.

Most senior 5 of 9

NameTitleIn seat since
K.C. CrosthwaiteChairman & Chief Executive OfficerSeptember 2019
Tyler MaceChief Legal OfficerNot stated
Rudy LawrenceChief Operations OfficerNot stated
Vittal KadapakkamChief Strategy OfficerNot stated
Kirk PhelpsChief Product OfficerNot stated

Sources: Juul Labs team page

Frequently asked questions

Who is the CEO of Juul?

K.C. Crosthwaite is the Chief Executive Officer of Juul. K.C. has held the CEO seat since September 2019, and was previously Chief Growth Officer at Altria.

When did K.C. Crosthwaite become CEO of Juul?

K.C. Crosthwaite has been CEO of Juul since September 2019, according to LinkedIn profile.

What did K.C. Crosthwaite do before Juul?

K.C. Crosthwaite was Chief Growth Officer at Altria from June 2018 until September 2019, according to LinkedIn profile.

How long has K.C. Crosthwaite been CEO of Juul?

K.C. Crosthwaite has been CEO of Juul for 7 years, since September 2019.

Who else leads Juul?

Tyler Mace (Chief Legal Officer), Rudy Lawrence (Chief Operations Officer), Vittal Kadapakkam (Chief Strategy Officer), Kirk Phelps (Chief Product Officer), and 4 more. Source: Juul Labs team page.

Reach Juul's decision makers

50 leaders at vice president level and above, with verified work emails and phone numbers in Unify.

Methodology

The seat holder is identified in Unify's professional profile dataset, then confirmed against the company's published leadership page, its SEC filings, and Wikipedia before publication. Career and education rows carry the public document they were taken from. Leadership team membership follows the company's own leadership page; in-seat dates come from filings where available and otherwise from the profile record. Company figures are read from the Unify headcount page for the same company and are profile coverage measures, never company-reported workforce totals. The employee preview lists vice president and senior vice president level profiles by department. No personal contact details are published.

Identity confirmed against Wikipedia, Juul. Last verified: September 24, 2026.