Executives/PUMA CEO
Arthur Hoeld, CEO of PUMA

Who is the CEO of PUMA in 2026?

Arthur Hoeld is the Chief Executive Officer of PUMA. Arthur has held the CEO seat since July 2025, and was previously Chief Sales Officer (CSO) at adidas.

Updated September 24, 2026
Time in seat
1 year
CEO since July 2025
Career span
30 years
First recorded role October 1995
Education
Harvard Business School Executive Education
Summary
  • Before PUMA, Arthur Hoeld was Chief Sales Officer (CSO) at adidas from April 2023 to October 2024.
  • Alongside PUMA, Arthur Hoeld serves as Aufsichtsratsmitglied at ALDI Nord Group since October 2025.
  • Arthur Hoeld studied at Harvard Business School Executive Education and Pforzheim University.

Current company

PUMA

PUMA is a German clothing and consumer goods manufacturer.

textile industryHeadquartered in HerzogenaurachFounded 1948Private company

Source: Wikidata

Career and education

Arthur Hoeld has been CEO of PUMA since July 2025. Before PUMA, Arthur was Chief Sales Officer (CSO) at adidas from April 2023 until October 2024.

Career

  1. PUMA Group2025 to present
    • CEO
  2. ALDI Nord Group2025 to present
    • Aufsichtsratsmitglied
  3. adidas1998 to 2024
    • Chief Sales Officer (CSO)April 2023 to October 2024
    • Managing Director EMEANovember 2020 to April 2023
    • Managing Director EuropeJuly 2018 to October 2020
    • Senior Vice President Brand Strategy & Business DevelopmentFebruary 2017 to June 2018
    • General Manager adidas Originals & CoreJuly 2016 to January 2017
    • General Manager adidas OriginalsAugust 2014 to June 2016
    • Head of adidas Originals (SVP)December 2010 to July 2014
    • VP Marketing Sport Style GlobalApril 2009 to December 2010
    • VP Marketing Sport Style EMEASeptember 2007 to March 2009
    • VP Brand Marketing EMEASeptember 2006 to August 2007
    • Head of Global CommunicationsJanuary 2003 to August 2006
    • Global Advertising ManagerMay 2000 to December 2002
    • Advertising Manager EuropeSeptember 1998 to April 2000
  4. Bartle Bogle Hegarty1996 to 1998
    • Account Manager
  5. bp1995 to 1996
    • Trainee

Sources: LinkedIn profile

Education

Harvard Business School Executive EducationPforzheim UniversityCopenhagen Business SchoolSource

Decision makers by function

280+ decision makers at PUMA in Unify, vice president level and above. Choose a function to see who leads it.

Decision maker preview

Top decision makers at PUMA

Vice president level and above, most senior first
Andrew RudolphSenior Vice President of Sales · USA@about.puma.com
Indrajeet SenSenior Vice President Puma Group Sourcing · HKG@about.puma.com
Sanjay RoyManaging Director · SGP@about.puma.com
Taner SeyisManaging Director · TUR@about.puma.com
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Leadership team at PUMA

Arthur Hoeld leads a leadership team of 5 published executives.

Executive leadership

NameTitleIn seat since
Arthur HoeldChief Executive Officer (CEO)July 2025
Mark LangerChief Financial Officer (CFO)Not stated
Andreas HubertChief Operating Officer (COO)Not stated
Matthias BaeumerChief Commercial Officer (CCO)Not stated
Maria ValdesChief Brand Officer (CBO)Not stated

Sources: PUMA management page

Frequently asked questions

Who is the CEO of PUMA?

Arthur Hoeld is the Chief Executive Officer of PUMA. Arthur has held the CEO seat since July 2025, and was previously Chief Sales Officer (CSO) at adidas.

When did Arthur Hoeld become CEO of PUMA?

Arthur Hoeld has been CEO of PUMA since July 2025, according to LinkedIn profile.

What did Arthur Hoeld do before PUMA?

Arthur Hoeld was Chief Sales Officer (CSO) at adidas from April 2023 until October 2024, according to LinkedIn profile.

How long has Arthur Hoeld been CEO of PUMA?

Arthur Hoeld has been CEO of PUMA for 1 year, since July 2025.

Who else leads PUMA?

Mark Langer (Chief Financial Officer (CFO)), Andreas Hubert (Chief Operating Officer (COO)), Matthias Baeumer (Chief Commercial Officer (CCO)), Maria Valdes (Chief Brand Officer (CBO)). Source: PUMA management page.

Reach PUMA's decision makers

280+ leaders at vice president level and above, with verified work emails and phone numbers in Unify.

Methodology

The seat holder is identified in Unify's professional profile dataset, then confirmed against the company's published leadership page, its SEC filings, and Wikipedia before publication. Career and education rows carry the public document they were taken from. Leadership team membership follows the company's own leadership page; in-seat dates come from filings where available and otherwise from the profile record. Company figures are read from the Unify headcount page for the same company and are profile coverage measures, never company-reported workforce totals. The employee preview lists vice president and senior vice president level profiles by department. No personal contact details are published.

Identity confirmed against Wikipedia, PUMA. Last verified: September 24, 2026.