Executives/Rokt CEO
Bruce Buchanan, CEO of Rokt

Who is the CEO of Rokt in 2026?

Bruce Buchanan is the Chief Executive Officer and Co-founder of Rokt. Bruce has held the CEO seat since December 2012, and was previously Group Chief Executive Officer at Jetstar Airways.

Updated September 24, 2026
Time in seat
13 years
CEO since December 2012
Career span
27 years
First recorded role December 1998
Education
UNSW
Bachelor of Engineering (B.Eng.), Civil Engineering
Summary
  • Before Rokt, Bruce Buchanan was Group Chief Executive Officer at Jetstar Airways from August 2008 to July 2012.
  • Bruce Buchanan holds a bachelor of Engineering (B.Eng.), Civil Engineering from UNSW and a master of Business Administration (MBA), Business Administration and Management, General from AGSM @ UNSW Business School.

Current company

Rokt

Rokt is an American technology company.

e-commerceHeadquartered in New York CityFounded 2012Private company

Source: Wikidata
View Rokt headcount

Career and education

Bruce Buchanan has been CEO of Rokt since December 2012. Before Rokt, Bruce was Group Chief Executive Officer at Jetstar Airways from August 2008 until July 2012.

Career

  1. Rokt2012 to present
    • CEO
  2. Jetstar Airways2003 to 2012
    • Group Chief Executive OfficerAugust 2008 to July 2012
    • Chief Commercial OfficerJuly 2003 to August 2008
  3. Boston Consulting Group (BCG)1998 to 2004
    • Principal

Sources: LinkedIn profile

Education

UNSW, Bachelor of Engineering (B.Eng.), Civil EngineeringAGSM @ UNSW Business School, Master of Business Administration (MBA), Business Administration and Management, GeneralUCLA Anderson School of Management, Master of Business Administration (MBA), Business Administration and Management, GeneralSource

Decision makers by function

60 decision makers at Rokt in Unify, vice president level and above. Choose a function to see who leads it.

Decision maker preview

Top decision makers at Rokt

Vice president level and above, most senior first
Dhruv PatelChief Product Officer · USA@rokt.com
Max DowalibySVP, Product Management · USA@rokt.com
Mike GriffinSVP Business Development · USA@rokt.com
Varun KundraSVP, Aftersell · USA@rokt.com
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Leadership team at Rokt

Bruce Buchanan leads a leadership team of 12 published executives.

Most senior 5 of 12

NameTitleIn seat since
Bruce BuchananCo-founder and Chief Executive OfficerDecember 2012
Terry BowenPresidentNot stated
Jacqueline PurcellChief Financial OfficerNot stated
Bill BartonChief Operating OfficerNot stated
Patrick ConnortonGeneral Counsel and Corporate SecretaryNot stated

Sources: Rokt about page

Frequently asked questions

Who is the CEO of Rokt?

Bruce Buchanan is the Chief Executive Officer and Co-founder of Rokt. Bruce has held the CEO seat since December 2012, and was previously Group Chief Executive Officer at Jetstar Airways.

When did Bruce Buchanan become CEO of Rokt?

Bruce Buchanan has been CEO of Rokt since December 2012, according to LinkedIn profile.

What did Bruce Buchanan do before Rokt?

Bruce Buchanan was Group Chief Executive Officer at Jetstar Airways from August 2008 until July 2012, according to LinkedIn profile.

How long has Bruce Buchanan been CEO of Rokt?

Bruce Buchanan has been CEO of Rokt for 13 years, since December 2012.

Who else leads Rokt?

Terry Bowen (President), Jacqueline Purcell (Chief Financial Officer), Bill Barton (Chief Operating Officer), Patrick Connorton (General Counsel and Corporate Secretary), and 7 more. Source: Rokt about page.

Reach Rokt's decision makers

60 leaders at vice president level and above, with verified work emails and phone numbers in Unify.

Methodology

The seat holder is identified in Unify's professional profile dataset, then confirmed against the company's published leadership page, its SEC filings, and Wikipedia before publication. Career and education rows carry the public document they were taken from. Leadership team membership follows the company's own leadership page; in-seat dates come from filings where available and otherwise from the profile record. Company figures are read from the Unify headcount page for the same company and are profile coverage measures, never company-reported workforce totals. The employee preview lists vice president and senior vice president level profiles by department. No personal contact details are published.

Identity confirmed against Wikipedia, Rokt. Last verified: September 24, 2026.