Executives/VF CEO
Bracken Darrell, CEO of VF

Who is the CEO of VF in 2026?

Bracken Darrell is the Chief Executive Officer and President of VF. Bracken has held the CEO seat since July 2023, and was previously CEO at Logitech.

Updated September 24, 2026
Time in seat
3 years
CEO since July 2023
Career span
35 years
First recorded role January 1991
Education
Hendrix College
Doctor of Philosophy - PhD (Honorary)
Summary
  • Before VF, Bracken Darrell was CEO at Logitech from January 2013 to June 2023.
  • Bracken Darrell sits on the boards of Life Biosciences and Harvard Business School.
  • The newest member of the leadership team is Brent E. Hyder, in seat since January 2026.

Current company

VF

VF is an American global apparel & footwear company.

clothing industryHeadquartered in DenverFounded 1899NYSE: VFC

Source: Wikipedia

Career and education

Bracken Darrell has been CEO of VF since July 2023. Before VF, Bracken was CEO at Logitech from January 2013 until June 2023.

Career

  1. VF Corporation2023 to present
    • Chief Executive Officer
  2. Life Biosciences2018 to present
    • Board Member
  3. Harvard Business School2018 to present
    • Board Member
  4. Logitech2012 to 2023
    • CEOJanuary 2013 to June 2023
    • PresidentApril 2012 to December 2012
  5. Whirlpool Corporation2008 to 2012
    • President, EMEA
  6. PG2002 to 2008
    • President, Braun
  7. GE1997 to 2002
    • General Manager
  8. Procter & Gamble1991 to 1997
    • Brand Manager

Sources: LinkedIn profile

Education

Hendrix College, Doctor of Philosophy - PhD (Honorary)Royal College of Art, Honorary FellowshipHarvard Business School, 1991, MBAHendrix College, BA, EnglishSource

Decision makers by function

200+ decision makers at VF in Unify, vice president level and above. Choose a function to see who leads it.

Decision maker preview

Top decision makers at VF

Vice president level and above, most senior first
Ken AthanasiouVP, Chief Information Security Officer · USA@vfc.com
Myrna CarleburVice President, Transformation · USA@vfc.com
Rahshiene TahaVice President of Global Business Development · USA@vfc.com
Gareth BrooksManaging Director · SGP@vfc.com
See every decision maker at VF

Unlock every decision maker at VF

Get verified profiles, contact data, and live buying signals in Unify.

Leadership team at VF

Bracken Darrell leads a leadership team of 6 published executives. The most recent appointment is Brent E. Hyder as Executive Vice President, Chief Commercial Officer, in seat since January 2026.

Most senior 5 of 6

NameTitleIn seat since
Bracken DarrellPresident and Chief Executive OfficerJuly 2023
Paul VogelExecutive Vice President and Chief Financial OfficerJuly 2024
Abhishek DalmiaExecutive Vice President, Chief Operating OfficerApril 2025
Jennifer S. SimExecutive Vice President, Chief Legal Officer and Corporate SecretaryJuly 2024
Brent E. HyderExecutive Vice President, Chief Commercial OfficerJanuary 2026

Sources: VF 2026 Form 10-K

Frequently asked questions

Who is the CEO of VF?

Bracken Darrell is the Chief Executive Officer and President of VF. Bracken has held the CEO seat since July 2023, and was previously CEO at Logitech.

When did Bracken Darrell become CEO of VF?

Bracken Darrell has been CEO of VF since July 2023, according to LinkedIn profile.

What did Bracken Darrell do before VF?

Bracken Darrell was CEO at Logitech from January 2013 until June 2023, according to LinkedIn profile.

How long has Bracken Darrell been CEO of VF?

Bracken Darrell has been CEO of VF for 3 years, since July 2023.

Who else leads VF?

Paul Vogel (Executive Vice President and Chief Financial Officer), Abhishek Dalmia (Executive Vice President, Chief Operating Officer), Jennifer S. Sim (Executive Vice President, Chief Legal Officer and Corporate Secretary), Brent E. Hyder (Executive Vice President, Chief Commercial Officer), and 1 more. Source: VF 2026 Form 10-K.

Reach VF's decision makers

200+ leaders at vice president level and above, with verified work emails and phone numbers in Unify.

Methodology

The seat holder is identified in Unify's professional profile dataset, then confirmed against the company's published leadership page, its SEC filings, and Wikipedia before publication. Career and education rows carry the public document they were taken from. Leadership team membership follows the company's own leadership page; in-seat dates come from filings where available and otherwise from the profile record. Company figures are read from the Unify headcount page for the same company and are profile coverage measures, never company-reported workforce totals. The employee preview lists vice president and senior vice president level profiles by department. No personal contact details are published.

Identity confirmed against Wikipedia, VF. Last verified: September 24, 2026.