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How to integrate Unify with Tray.ai

To integrate Unify with Tray.ai, send a POST request from a Unify Play to the tool’s configured webhook trigger and map the received fields into the intended action. Use this connection to route prospect context into a Tray.ai workflow.[1][2][3]

By UnifyDocumentation reviewed
Connection
Via webhook
Automation
Tool
Tray.ai
Tray.ai
Data flow
Unify → Tray.ai
JSON payload

At a glance

  1. Via webhook: Tray.ai receives the handoff
  2. POST request with an explicit JSON contract and destination authentication
  3. Test scenario: Handle a partial handoff

When this workflow makes sense

Start with the decision your team needs to make, then choose the connection that supports it.

A qualified prospect may need an internal record and a team alert. Tray can coordinate those writes, but each has its own success condition. Decide which result is essential and whether an alert should wait until the record exists.

A good fit when

Teams that want to route prospect context into a Tray.ai workflow and have an owner for the receiving process. The destination account must permit the documented request and the chosen downstream action.

Reconsider the plan when

The receiving team has not agreed how this Tray.ai operation should behave when the same record arrives again. Resolve the matching rule before enabling retries.

Design the handoff

Use this framework to agree on the input, the next action, and who owns the result.

Suggested workflow design, based on the documented capabilities below.

StageDecision to make
Business decisionRoute prospect context into a Tray.ai workflow
Receiving contractAgree which of the 5 example data fields the receiving process actually needs. Set missing-value and identity rules in the field mapping below.
Execution boundaryGive one owner access to inspect the Tray.ai request and its resulting action.
CompletionDecide who can confirm the Tray.ai outcome and recover a failed or repeated handoff. Use the completion check below as the acceptance criterion.

Explore the scenarios

Choose the situation that fits your team and work through the proposed plan.

Open a scenario to explore its plan. Checklists track your selections in this page only.

Route prospect context into a Tray.ai workflow

Start with one controlled record and one intended Tray.ai outcome. Keep the test destination separate from live operations.

The decision that matters

The receiving owner must distinguish accepted input from completed work. Agree on the evidence required before treating this handoff as successful.

  1. Prepare the destination using the Tray.ai setup checklist
  2. Resolve the sample fields for one known record and inspect the request before sending it
  3. Trace that handoff through the receiving operation and compare the actual destination values with the source
Your validation checklist
0 of 3 checks marked by you
Handle a partial handoff

Handle a partial handoff: make the secondary destination unavailable in a controlled test. Inspect which step succeeded and retry only the missing business operation to avoid duplicating the first write.

The decision that matters

Decide whether this case should be held for review, corrected, or retried. Make that decision before running Tray.ai against live records.

  1. Isolate the test in a controlled destination and record the starting state
  2. Run the edge case described above and capture the actual response and destination state
  3. Recover the record once, then check that recovery did not create unintended additional work
Your validation checklist
0 of 3 checks marked by you

Illustrative workflow, not a preconfigured automation. Complete these checks in your own account.

Connect your tools to Unify

Set up your integration or walk through it with our team

Define success before launch

Inspect the data and the intended outcome separately. Connection status is only the first check.

Expected, not tested

Route prospect context into a Tray.ai workflow

Inspect the workflow run and each destination step; an automatic HTTP response establishes receipt, not downstream completion.

Documentation-based reference. This workflow has not been tested end to end. Use a record or event you control before enabling live activity.

Questions answered

Common decisions when connecting Unify and Tray.ai.

Which header secures the Tray webhook?

The documented Webhook trigger matches its configured security token against the X-CSRF-TOKEN request header.[3]

Limits & decisions

Check these boundaries before designing a live workflow around the connection.

  • Awaiting the entire workflow can exceed the sender timeout. Auto respond also requires separate monitoring of later failures.[3]
  • API and trigger access depend on the destination account, permissions, and configuration. This request pattern is not a claim of native Unify sync.[3]

What the connection supports

Understand the connection, the data involved, and the behavior that matters for a Unify + Tray.ai workflow.

Connection flowVia webhook
Prospect data

POST / JSON

Documented behavior at a glance
DecisionWhat to know
Unify actionOutbound HTTP request with configurable method, authentication, headers, and body[1]
Receiving operationAdd a Webhook trigger and copy its public URL. Configure its CSRF token in the advanced settings.[3]
Response handlingWebhook response bodies are not available as inputs to later Unify Play actions[2]

Technical setup reference

References and requirements for the Tray.ai connection.

Connection requirements and setup checklist

Before connecting

  • A Unify Play with a Webhook action and a controlled record for testing
  • Access to the intended Tray.ai environment and the permissions required by the cited API or trigger
  • The destination identifiers, credentials, and schema used by the request below
  • An agreed record identity, duplicate policy, and owner for failed handoffs
  1. Prepare the Tray.ai destination

    Add a Webhook trigger and copy its public URL. Configure its CSRF token in the advanced settings.[3]

  2. Configure the destination action

    Choose Auto respond for intake, then map the received body into an authenticated destination step. Keep slow work after the acknowledgement.[3]

  3. Configure the Unify request

    Use POST, the endpoint and authentication below, and JSON body format in the Webhook action. Replace setup placeholders, then inspect Expand preview with a controlled record. The receiver must respond within 8 seconds; webhook response bodies are not exposed to later Play steps.[1][2]

  4. Validate the complete handoff

    Run the success and edge-case scenarios in Explore the scenarios with a controlled record. Save the request identity and destination evidence, then apply the completion check before enabling live traffic.[3]

Request configuration

Method
POST
URL pattern
https://YOUR_TRAY_WEBHOOK_URL
Headers
Content-Type: application/json
X-CSRF-TOKEN: YOUR_TRAY_SECRET
Authentication
Configure the Webhook trigger security token and pass its matching value as X-CSRF-TOKEN in Unify.

Choose JSON as the body format. Unify sets Content-Type automatically. The receiver must respond within Unify’s 8-second timeout; request responses are not passed to later Play steps.[2]

Replace URL placeholders with the actual receiver URL from your account or deployed application. These example URLs are not working endpoints.

Example handoff payload

Start with a fictional prospect. Validate the resolved values before using a real record.

Inspect the sample payload and field mapping
Example request body
{
  "event": "prospect_handoff",
  "handoff_id": "example-handoff-001",
  "prospect_name": "Alex Morgan",
  "prospect_email": "alex@example.com",
  "company_name": "Example Company",
  "company_domain": "example.com"
}

Fictional data. Replace sample values before using a real Play.

Illustrative JSON for the documented receiving operation. All prospect values are fictional. Replace credentials, identifiers, schema-specific fields, and fixed example values before a controlled test. Use the field mapping to distinguish record data from fixed settings. Select available fields in your Play and inspect Expand preview; do not replace configuration values with prospect data.[1][2][3]

Payload fieldValue to send
eventstring / static / Request configurationKeep the literal "prospect_handoff" required by this example request; change it only when deliberately changing the receiving contract.

If missing: Keep this configured value in the request; do not replace it with a blank prospect field.

handoff_idstring / dynamic / Handoff identity chosen by your implementationSupply a stable identifier for this logical handoff. Reuse it on a retry, and use a different identifier for a genuinely new event. Do not assume Unify automatically creates this sample field.

If missing: Hold the handoff until the receiver or upstream workflow can establish its identity.

prospect_namestring / dynamic / Full nameSelect the available full name field for the controlled person or company record in Unify. Keep the receiving field a string.

If missing: Skip or hold the handoff if this value is required by the destination; omit it only when the destination contract permits omission. Do not send a guessed value.

prospect_emailstring / dynamic / EmailSelect the available email field for the controlled person or company record in Unify. Keep the receiving field a string.

If missing: Skip or hold the handoff if this value is required by the destination; omit it only when the destination contract permits omission. Do not send a guessed value.

company_namestring / dynamic / Company nameSelect the available company name field for the controlled person or company record in Unify. Keep the receiving field a string.

If missing: Skip or hold the handoff if this value is required by the destination; omit it only when the destination contract permits omission. Do not send a guessed value.

company_domainstring / dynamic / Company domainSelect the available company domain field for the controlled person or company record in Unify. Keep the receiving field a string.

If missing: Skip or hold the handoff if this value is required by the destination; omit it only when the destination contract permits omission. Do not send a guessed value.

Map from the received body using the workflow data picker. Preserve handoff_id when splitting one request into several destination actions.

Troubleshooting

Start with the stage where the expected data or action stops appearing.

The request is rejected

Configure the Webhook trigger security token and pass its matching value as X-CSRF-TOKEN in Unify. Check the receiving account, permissions, endpoint, and required fields against the cited documentation.[3]

The values or destination are wrong

Compare the resolved JSON with the field-by-field contract in Example handoff payload. Check identifiers against the selected Tray.ai environment, and distinguish an absent source value from an intentional static value. Fix the mapping before repeating the write.[3]

Receipt does not match the expected result

Find the request in the receiving logs, then inspect the actual Tray.ai resource or execution. If the request was accepted but no result exists, investigate the destination failure before retrying. Keep the same logical handoff identity when recovering a repeat.[3]

Sources & review

Official documentation reviewed on September 15, 2026.

Technical claims link to primary documentation from Unify and the destination tool. Scenarios, field choices, and recovery plans are editorial implementation examples. Documentation review is separate from execution testing.

Documentation reviewed; end-to-end execution not tested. No named technical reviewer has signed off on these articles yet.

Content updated: . Report a correction to Unify with the tool name, source URL, and behavior you observed.

  1. [1] Unify: Webhook action
  2. [2] Unify: Webhooks in Plays
  3. [3] Tray.ai: official connection reference

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