Turn research into outreach that sounds like you
Personalized does not mean mentioning the logo. It means naming something they can check.
How it runs
- Step 1 / 4
Learn how you actually write
Sentence length, greeting, sign-off and how direct you are, taken from emails that already got replies rather than from a style guide.
What you getA sequence written in the rep's own voice - Step 2 / 4
Open on something checkable
A job post, a launch, a page they read. If the prospect cannot verify the first line, it reads like everything else in the inbox.
What you getOpeners split by whether the prospect can verify them - Step 3 / 4
Ask one question
The messages that get replies carry a single question and no product pitch. Unify writes to that shape by default.
What you getPatterns behind the messages that got replies - Step 4 / 4
Review before anything sends
Drafts queue for approval. Nothing reaches a prospect because a workflow ran overnight.
What you getDrafts queued for approval before anything sends
Writing the outreach, with and without Unify
Personalized does not mean mentioning the logo. It means naming something they can check.
| Without Unify |  With Unify |
|---|---|
| The template sounds like the tool that wrote it rather than like you | Your voice is learned from emails that got replies: length, greeting, sign-off, how direct you are |
| The first line names their industry, which anyone could have written | The opener is a job post, a launch or a page they read, and they can verify it |
| Every message carries a pitch and three asks | One question and no pitch, which is the shape that actually gets replies |
| Sequences send overnight, and you read them after the prospect did | Drafts queue for approval; nothing reaches a prospect because a workflow ran overnight |
Start from this prompt
Make it your own in Unify, then review the results.
Write a 3-step email and LinkedIn sequence for these prospects in my voice, opening each one on something specific and verifiable about their company.
How it changes by who you sell to
- Software
- Product and hiring evidence is public and easy to verify. Ask for openers built on a launch, a job post or a stack change, and for the source link next to each one.
- Financial services
- Tone is more formal and claims need sourcing. Ask for a formal register, no performance claims, and a source for every fact, and keep LinkedIn to a connection note only.
- Manufacturing
- Operational detail lands better than business language. Ask for openers about a plant, a line or a certification, and cut anything that sounds like a press release.
- Professional services
- A reference to the client's own clients travels furthest. Ask Exa for the firm's published client work and open on a matter they have written about publicly.
- Healthcare
- Checkable facts are facility openings and system selections, not headcount. Ask for openers built on a new facility or a system change, and keep patients and outcomes out of it.
- Education
- Term dates and program launches are the verifiable openers. Ask for openers tied to a new program or the coming term, and time the first email to the start of the fiscal year.
Next in outreach and meetings
+1SequencingBuild a multichannel sequence worth answeringEmail, a connection request and a call, spaced so it reads as persistence rather than noise.
+2Call follow-upCreate call tasks for repeat email openersFind people who repeatedly opened without replying, then review who warrants a call.
+4Meeting prepGet ready for a first meetingTen tabs of research, or one prompt and a brief with sources against each claim.
Connect what this workflow uses
Each guide covers the connection, what Unify reads and writes, and what to check before the first run.
Questions about this workflow
What does 'in my voice' mean?
Unify reads your sent email through Gmail or Outlook and writes in that register, not in a template's.
What makes an opener verifiable?
It names something public and specific: a job post from TheirStack, a launch from PredictLeads, a page Exa found. The source is shown with it.
How many steps does it write?
Three by default: two emails and a LinkedIn note. Change the count or the channels in the prompt.
Can I edit before sending?
Yes. Every step is a draft. Edit, approve and start the sequence when it reads right.