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CRM

Outbound to People That Download Content on Your Website

Use Unify to outbound to people who download content like ebooks, guides, and other content on your website
Source
CRM
Inbound/Outbound
Inbound
ARR strategy
All ARR
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All ARR
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Integrations
Salesforce
,
Hubspot
,
Salesforce
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Hubspot
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See why go-to-market leaders at high growth companies use Unify.
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Automating outbound to people who download your gated content helps you educate and engage new prospects. Here's how to set it up in Unify:

Building Your Audience

Create an audience of individuals who entered their email to access your content. Track form fills and downloads within a specific timeframe (e.g., last five days). This helps you identify prospects actively researching your solution.

Creating Your Play

Build a play that triggers when someone downloads your content. Include Slack alerts to notify your team of new downloads, allowing for coordinated follow-up between automated sequences and BDR outreach.

Setting Up Your Sequences

Design sequences specifically referencing the downloaded content. This personalized approach has proven successful as it feels relevant and natural. Ensure your sequences align with the specific content piece they've shown interest in.

By automating outbound to these individuals, you can efficiently convert research interest into sales conversations.