- Amaze Holdings, Inc. is a creator-powered commerce platform that enables creators and brands to sell products globally, transitioning from a legacy focus on wine products to a core business in e-commerce and subscriptions.
- In 2025, Amaze consolidated operations, strengthened its technology stack, and launched the Amaze Commerce platform, while also acquiring Food Channel to enhance its distribution strategy.
- Amaze has expanded its partnership with Contend, a creative studio, to scale creator-led commerce through immersive storytelling and integrated fulfillment, positioning itself for high-conversion product launches.
- Amaze's ideal buyers are creators and brands looking to optimize their sales through a unified commerce platform, addressing pain points in inventory risk and capital requirements with its asset-light model.
Amaze's workforce is organized into 12 distinct departments, with Operations leading at 9 employees, followed by Sales with 7 and Finance with 4. This distribution reflects a strong operational focus, while Engineering and Marketing also play significant roles within the organization. The presence of diverse departments, including Military and Protective Services, indicates a broad functional balance that supports various business needs.
The company operates across 11 locations, with the largest presence in San Francisco, CA, housing 4 employees. Other notable locations include Cincinnati, OH, and Los Angeles, CA, each with 2 employees. The substantial 'Other' category, accounting for 29 employees, suggests a distributed workforce model, allowing for flexibility and a wide geographic reach, while indicating a potential for remote operations.
