Company Insights
Published on
July 11, 2025

How Many People Work at Appdirect? Headcount and Employee Trends

Total Employees
461
7.2% from last year
62
New Hires (YTD)
35
5% of total workforce
Departments
16
650 in Engineering
Locations
16
5,012 in New York, NY

AppDirect is a subscription commerce platform that enables businesses to buy, sell, and manage cloud software. The organization employs about 460 people worldwide and added roughly 35 new team members while 62 employees departed over the most recent tracked period. The figures point to measured growth coupled with a moderate level of employee turnover. Headcount is spread across several business units and a broad mix of on-site and remote locations.

Appdirect Headcount Breakdown by Department

Sales and Support is the largest department at AppDirect with approximately 140 employees—around one-third of total staff—highlighting the company’s emphasis on customer acquisition and service. Engineering follows with close to 104 professionals dedicated to building and maintaining the platform, while an “Other” category of 80 people covers cross-functional or specialized roles that do not fit standard departmental labels. Business Management (50 employees) and Marketing & Product (48 employees) form the next-largest groups, supporting strategic planning and go-to-market activities. Smaller, highly focused teams such as Finance & Administration (36 employees), Banking & Wealth Management, Publishing & Editorial, and Quality together account for the remaining headcount, reflecting AppDirect’s diverse operational needs.

Sales and Support
140
Engineering
104
Business Management
50
Marketing and Product
48
Finance and Administration
36
Operations
20
Information Technology
18
Human Resources
17
Program and Project Management
15
Other
13

Appdirect Employees by Location

AppDirect maintains a highly distributed workforce: roughly 65% of employees (about 298 people) work remotely or in locations not formally listed, classified under “Other.” Among named hubs, Chicago hosts the largest concentration with 49 employees, followed by Montreal (36), Pune (23), and San Francisco (17). Secondary offices include Atlanta, Toronto, Los Angeles, Dallas, and Seattle, each with single-digit to low-teen headcount. This geographic mix suggests a flexible staffing strategy that combines key regional offices with a sizable remote contingent.

Chicago, IL
49
Montreal, Canada
36
Pune, India
23
San Francisco, CA
17
Toronto, Canada
8
Dallas, TX
6
Atlanta, GA
13
Los Angeles, CA
7
Seattle, WA
4
Other
298
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