How Many People Work at Appdirect? Headcount and Employee Trends

AppDirect, a subscription commerce platform that enables companies to buy, sell, and manage cloud services, employs roughly 461 people worldwide. Current headcount figures show 32 hires and 59 departures, translating to moderate turnover of about 13 percent. Despite this movement, the organization maintains a diverse talent base that supports its marketplace technology and partner ecosystem.

Sales and Support is the largest group at AppDirect, comprising about 30 percent of all employees (140 people). Engineering follows at 104 team members, or roughly 23 percent of the company, underscoring the technical focus required to run a multi-tenant SaaS marketplace. Business Management (50 employees) and Marketing & Product (48 employees) each account for just over a tenth of headcount, while Finance & Administration, Operations, Information Technology, Human Resources, and Program & Project Management collectively make up the remaining 23 percent. This balanced mix indicates an emphasis on customer-facing functions paired with strong product development and internal support teams.

AppDirect’s workforce is widely distributed, with its largest segment (about 63 percent, or 291 individuals) categorized under “Other,” reflecting a sizable remote or unlisted location population. Among defined sites, Chicago hosts the biggest contingent at 49 employees, followed by Montreal with 36 and Pune with 23. Additional clusters are found in San Francisco, Atlanta, Calgary, Toronto, Los Angeles, and Raleigh, none exceeding 5 percent of total staff. The spread suggests a flexible hiring strategy that leverages talent across North America, India, and distributed locations.